Sex Brand, a vegan condom company, was faced with a unique challenge. Even after meticulously aligning their advertising with Meta's stringent guidelines—emphasizing the promotion of 'safe sex' over 'pleasure'—they found themselves at a standstill, unable to launch their ads. Identifying PBN's alignment with animal-free products and our expertise with Meta, Sex Brand approached us with the possibility of whitelisting our ad account.
Sex Brand, a vegan condom company, was faced with a unique challenge. Even after meticulously aligning their advertising with Meta's stringent guidelines—emphasizing the promotion of 'safe sex' over 'pleasure'—they found themselves at a standstill, unable to launch their ads. Identifying PBN's alignment with animal-free products and our expertise with Meta, Sex Brand approached us with the possibility of whitelisting our ad account.
Our first line of action was liaising directly with our dedicated Meta representative. After extensive discussions, we finally achieved a breakthrough: the approval of Sex Brand's ads. This marked a monumental step forward for Sex Brand, as this was their first venture into digital conversion-based advertising.
To kickstart the campaign, PBN designed a suite of ads that not only complied with Meta's guidelines but also resonated with our unique audience base. Our initial advertising mix comprised PBN's signature third-party endorsement styled static ads and User Generated Content (UGC) video ads offering candid product reviews. A traffic test pinpointed the best-performing creatives, paving the way for the launch of conversion-based ads. Even though our focus was primarily on ad approval rather than specific targets, the results from the first week were promising: a CPA of £9.38 and a ROAS of 0.98.
While our Meta ads were firing, we decided to integrate a chat marketing service for Sex Brand, complemented with an enticing discount offer exclusively for PBN's audience. Certain posts carried an innovative caption:
🚨 To get 50% OFF your first order of the best vegan condoms and lube, drop a 🍆 or a 😈 in the comments for your discount code. 🚨
This innovative approach spurred users to comment with the 🍆/ 😈 emoji (you can see one organic example here to see how it works), triggering an automated Direct Message sequence that provided end users with an exclusive discount code and purchase link.
One of the reasons we regularly use marketing automation technology is because of the high click-through rate from DMs, and in turn conversions. The automation ran 3286 times, which means over 3000 people received DMs about Sex Brand, with an initial CTR of over 90%! This strategy wasn't just a game-changer—it was a sales revolution. In the first two months, PBN delivered 65% of total Sex Brand purchases.
Our first line of action was liaising directly with our dedicated Meta representative. After extensive discussions, we finally achieved a breakthrough: the approval of Sex Brand's ads. This marked a monumental step forward for Sex Brand, as this was their first venture into digital conversion-based advertising.
To kickstart the campaign, PBN designed a suite of ads that not only complied with Meta's guidelines but also resonated with our unique audience base. Our initial advertising mix comprised PBN's signature third-party endorsement styled static ads and User Generated Content (UGC) video ads offering candid product reviews. A traffic test pinpointed the best-performing creatives, paving the way for the launch of conversion-based ads. Even though our focus was primarily on ad approval rather than specific targets, the results from the first week were promising: a CPA of £9.38 and a ROAS of 0.98.
While our Meta ads were firing, we decided to integrate a chat marketing service for Sex Brand, complemented with an enticing discount offer exclusively for PBN's audience. Certain posts carried an innovative caption:
🚨 To get 50% OFF your first order of the best vegan condoms and lube, drop a 🍆 or a 😈 in the comments for your discount code. 🚨
This innovative approach spurred users to comment with the 🍆/ 😈 emoji (you can see one organic example here to see how it works), triggering an automated Direct Message sequence that provided end users with an exclusive discount code and purchase link.
One of the reasons we regularly use marketing automation technology is because of the high click-through rate from DMs, and in turn conversions. The automation ran 3286 times, which means over 3000 people received DMs about Sex Brand, with an initial CTR of over 90%! This strategy wasn't just a game-changer—it was a sales revolution. In the first two months, PBN delivered 65% of total Sex Brand purchases.
Our first line of action was liaising directly with our dedicated Meta representative. After extensive discussions, we finally achieved a breakthrough: the approval of Sex Brand's ads. This marked a monumental step forward for Sex Brand, as this was their first venture into digital conversion-based advertising.
To kickstart the campaign, PBN designed a suite of ads that not only complied with Meta's guidelines but also resonated with our unique audience base. Our initial advertising mix comprised PBN's signature third-party endorsement styled static ads and User Generated Content (UGC) video ads offering candid product reviews. A traffic test pinpointed the best-performing creatives, paving the way for the launch of conversion-based ads. Even though our focus was primarily on ad approval rather than specific targets, the results from the first week were promising: a CPA of £9.38 and a ROAS of 0.98.
While our Meta ads were firing, we decided to integrate a chat marketing service for Sex Brand, complemented with an enticing discount offer exclusively for PBN's audience. Certain posts carried an innovative caption:
🚨 To get 50% OFF your first order of the best vegan condoms and lube, drop a 🍆 or a 😈 in the comments for your discount code. 🚨
This innovative approach spurred users to comment with the 🍆/ 😈 emoji (you can see one organic example here to see how it works), triggering an automated Direct Message sequence that provided end users with an exclusive discount code and purchase link.
One of the reasons we regularly use marketing automation technology is because of the high click-through rate from DMs, and in turn conversions. The automation ran 3286 times, which means over 3000 people received DMs about Sex Brand, with an initial CTR of over 90%! This strategy wasn't just a game-changer—it was a sales revolution. In the first two months, PBN delivered 65% of total Sex Brand purchases.
Our first line of action was liaising directly with our dedicated Meta representative. After extensive discussions, we finally achieved a breakthrough: the approval of Sex Brand's ads. This marked a monumental step forward for Sex Brand, as this was their first venture into digital conversion-based advertising.
To kickstart the campaign, PBN designed a suite of ads that not only complied with Meta's guidelines but also resonated with our unique audience base. Our initial advertising mix comprised PBN's signature third-party endorsement styled static ads and User Generated Content (UGC) video ads offering candid product reviews. A traffic test pinpointed the best-performing creatives, paving the way for the launch of conversion-based ads. Even though our focus was primarily on ad approval rather than specific targets, the results from the first week were promising: a CPA of £9.38 and a ROAS of 0.98.
While our Meta ads were firing, we decided to integrate a chat marketing service for Sex Brand, complemented with an enticing discount offer exclusively for PBN's audience. Certain posts carried an innovative caption:
🚨 To get 50% OFF your first order of the best vegan condoms and lube, drop a 🍆 or a 😈 in the comments for your discount code. 🚨
This innovative approach spurred users to comment with the 🍆/ 😈 emoji (you can see one organic example here to see how it works), triggering an automated Direct Message sequence that provided end users with an exclusive discount code and purchase link.
One of the reasons we regularly use marketing automation technology is because of the high click-through rate from DMs, and in turn conversions. The automation ran 3286 times, which means over 3000 people received DMs about Sex Brand, with an initial CTR of over 90%! This strategy wasn't just a game-changer—it was a sales revolution. In the first two months, PBN delivered 65% of total Sex Brand purchases.