As the biggest authority in the UK that trademarks and assures vegan products are up to their best standard, The Vegan Society worked with the Plant Based News team to increase its reach further and find new products that have not been trademarked. The most engaging way was to inform and remind our followers of the work the client does and how it affects people’s purchasing on a day-to-day basis. We created a landing page that collects the essential information for The Vegan Society, while the short and sweet information keeps the user up to date on the work the vegan body does for our community.
As the biggest authority in the UK that trademarks and assures vegan products are up to their best standard, The Vegan Society worked with the Plant Based News team to increase its reach further and find new products that have not been trademarked. The most engaging way was to inform and remind our followers of the work the client does and how it affects people’s purchasing on a day-to-day basis. We created a landing page that collects the essential information for The Vegan Society, while the short and sweet information keeps the user up to date on the work the vegan body does for our community.
We started by establishing the mood board for the video and really pinpointing what needs to be summarised in the short video to bring people’s attention to the Trademark and what it means to the everyday user. Video was then produced in two formats (for YouTube and for Social sharing). The landing page features the YouTube version, while it also allows individuals and businesses to submit details of other not-yet registered vegan products.
We started by establishing the mood board for the video and really pinpointing what needs to be summarised in the short video to bring people’s attention to the Trademark and what it means to the everyday user. Video was then produced in two formats (for YouTube and for Social sharing). The landing page features the YouTube version, while it also allows individuals and businesses to submit details of other not-yet registered vegan products.
We started by establishing the mood board for the video and really pinpointing what needs to be summarised in the short video to bring people’s attention to the Trademark and what it means to the everyday user. Video was then produced in two formats (for YouTube and for Social sharing). The landing page features the YouTube version, while it also allows individuals and businesses to submit details of other not-yet registered vegan products.
We started by establishing the mood board for the video and really pinpointing what needs to be summarised in the short video to bring people’s attention to the Trademark and what it means to the everyday user. Video was then produced in two formats (for YouTube and for Social sharing). The landing page features the YouTube version, while it also allows individuals and businesses to submit details of other not-yet registered vegan products.