OmniFoods, part of Green Monday, reached out to Plant Based News to help raise awareness about 2022 product launches in Europe, specifically in Tesco and across other outlets. They wanted us to show off their new OmniPork Strips products and asked us to come up with recipe ideas for short-form content. They also wanted to own the rights of this content, which enabled them to embed and host on their own page.
OmniFoods, part of Green Monday, reached out to Plant Based News to help raise awareness about 2022 product launches in Europe, specifically in Tesco and across other outlets. They wanted us to show off their new OmniPork Strips products and asked us to come up with recipe ideas for short-form content. They also wanted to own the rights of this content, which enabled them to embed and host on their own page.
We offered a simple but effective package that showcased their new OmniPork strips in the form of a 60 second recipe reel on our PBN Food page. Our in-house video and production team shot this content in our studio. The recipe ideation involved little back and forth with the client because they were happy with the Sticky BBQ ‘Pulled Pork’ Rolls recipe that we presented. After the client sent the products to the studio, our creative team executed on the videography and then created a stunning recipe reel. We made sure to include some of our team’s faces at select moments during the video in order to enhance performance on social media as we find building an emotional relationship with the audience is key for success for engagement.
We offered a simple but effective package that showcased their new OmniPork strips in the form of a 60 second recipe reel on our PBN Food page. Our in-house video and production team shot this content in our studio. The recipe ideation involved little back and forth with the client because they were happy with the Sticky BBQ ‘Pulled Pork’ Rolls recipe that we presented. After the client sent the products to the studio, our creative team executed on the videography and then created a stunning recipe reel. We made sure to include some of our team’s faces at select moments during the video in order to enhance performance on social media as we find building an emotional relationship with the audience is key for success for engagement.
We offered a simple but effective package that showcased their new OmniPork strips in the form of a 60 second recipe reel on our PBN Food page. Our in-house video and production team shot this content in our studio. The recipe ideation involved little back and forth with the client because they were happy with the Sticky BBQ ‘Pulled Pork’ Rolls recipe that we presented. After the client sent the products to the studio, our creative team executed on the videography and then created a stunning recipe reel. We made sure to include some of our team’s faces at select moments during the video in order to enhance performance on social media as we find building an emotional relationship with the audience is key for success for engagement.
We offered a simple but effective package that showcased their new OmniPork strips in the form of a 60 second recipe reel on our PBN Food page. Our in-house video and production team shot this content in our studio. The recipe ideation involved little back and forth with the client because they were happy with the Sticky BBQ ‘Pulled Pork’ Rolls recipe that we presented. After the client sent the products to the studio, our creative team executed on the videography and then created a stunning recipe reel. We made sure to include some of our team’s faces at select moments during the video in order to enhance performance on social media as we find building an emotional relationship with the audience is key for success for engagement.