Purity Woods, a leading organic skincare brand in the US, partnered with PBN Digital in 2023 to explore whitelisting as a key addition to their omni-channel marketing strategy. Impressed by our performance, they expanded the partnership in 2024, entrusting PBN Digital with managing all major paid media channels, including their Meta Ads account and Google Paid Search.
Purity Woods, a leading organic skincare brand in the US, partnered with PBN Digital in 2023 to explore whitelisting as a key addition to their omni-channel marketing strategy. Impressed by our performance, they expanded the partnership in 2024, entrusting PBN Digital with managing all major paid media channels, including their Meta Ads account and Google Paid Search.
PBN Digital created a suite of engaging creatives including static images, gifs, and UGC videos, with the latter proving to be a significant driver of success. After consistently exceeding ROAS targets by 58% while quadrupling spend, whitelisting outperformed Purity Woods’ account Meta campaigns by 69%.
The PBN Digital team restructured the Purity Woods Meta account with a full-funnel approach:
A key innovation was PBN Digital’s focus on new customer acquisition, excluding existing customers to ensure the media spend drove incremental growth. The strategy delivered a 1.43x increase in ROAS within the first month.
In addition, PBN Digital launched TikTok ads as a top-of-funnel awareness channel. By testing targeting options like hashtag interactions, purchase intentions, and interests, the campaign achieved exceptional results. The average CTR was 0.90%, tripling TikTok’s benchmark of 0.30%, with the hashtag interaction audience reaching an impressive CTR of 1.08%.
PBN Digital created a suite of engaging creatives including static images, gifs, and UGC videos, with the latter proving to be a significant driver of success. After consistently exceeding ROAS targets by 58% while quadrupling spend, whitelisting outperformed Purity Woods’ account Meta campaigns by 69%.
The PBN Digital team restructured the Purity Woods Meta account with a full-funnel approach:
A key innovation was PBN Digital’s focus on new customer acquisition, excluding existing customers to ensure the media spend drove incremental growth. The strategy delivered a 1.43x increase in ROAS within the first month.
In addition, PBN Digital launched TikTok ads as a top-of-funnel awareness channel. By testing targeting options like hashtag interactions, purchase intentions, and interests, the campaign achieved exceptional results. The average CTR was 0.90%, tripling TikTok’s benchmark of 0.30%, with the hashtag interaction audience reaching an impressive CTR of 1.08%.
PBN Digital created a suite of engaging creatives including static images, gifs, and UGC videos, with the latter proving to be a significant driver of success. After consistently exceeding ROAS targets by 58% while quadrupling spend, whitelisting outperformed Purity Woods’ account Meta campaigns by 69%.
The PBN Digital team restructured the Purity Woods Meta account with a full-funnel approach:
A key innovation was PBN Digital’s focus on new customer acquisition, excluding existing customers to ensure the media spend drove incremental growth. The strategy delivered a 1.43x increase in ROAS within the first month.
In addition, PBN Digital launched TikTok ads as a top-of-funnel awareness channel. By testing targeting options like hashtag interactions, purchase intentions, and interests, the campaign achieved exceptional results. The average CTR was 0.90%, tripling TikTok’s benchmark of 0.30%, with the hashtag interaction audience reaching an impressive CTR of 1.08%.
PBN Digital created a suite of engaging creatives including static images, gifs, and UGC videos, with the latter proving to be a significant driver of success. After consistently exceeding ROAS targets by 58% while quadrupling spend, whitelisting outperformed Purity Woods’ account Meta campaigns by 69%.
The PBN Digital team restructured the Purity Woods Meta account with a full-funnel approach:
A key innovation was PBN Digital’s focus on new customer acquisition, excluding existing customers to ensure the media spend drove incremental growth. The strategy delivered a 1.43x increase in ROAS within the first month.
In addition, PBN Digital launched TikTok ads as a top-of-funnel awareness channel. By testing targeting options like hashtag interactions, purchase intentions, and interests, the campaign achieved exceptional results. The average CTR was 0.90%, tripling TikTok’s benchmark of 0.30%, with the hashtag interaction audience reaching an impressive CTR of 1.08%.