We had worked with Wicked Kitchen in the past (see separate case study here) and were so successful that they wanted to work with us again. We pitched the idea of sponsoring our film trailer for VEGAN 2022. This is an annual youtube film that we produce that provides a birds eye view of all the developments in the plant-based world.
We worked closely with the Wicked Kitchen team to create a trailer that would be impactful and memorable. We also discussed the best way to target the countries where Wicked Kitchen was stocked in supermarkets. After a few rounds of revisions, the trailer was ready and we decided to geo-target the countries that Wicked Kitchen had just launched in using Meta ads.
The campaign was a success, with the video receiving millions of views. It resulted in lots of positive feedback for Wicked Kitchen. We made sure the Wicked Kitchen social media manager was around so that they could provide comment moderation during the four weeks the video was live. All parties were extremely happy with the results.
We had worked with Wicked Kitchen in the past (see separate case study here) and were so successful that they wanted to work with us again. We pitched the idea of sponsoring our film trailer for VEGAN 2022. This is an annual youtube film that we produce that provides a birds eye view of all the developments in the plant-based world.
We worked closely with the Wicked Kitchen team to create a trailer that would be impactful and memorable. We also discussed the best way to target the countries where Wicked Kitchen was stocked in supermarkets. After a few rounds of revisions, the trailer was ready and we decided to geo-target the countries that Wicked Kitchen had just launched in using Meta ads.
The campaign was a success, with the video receiving millions of views. It resulted in lots of positive feedback for Wicked Kitchen. We made sure the Wicked Kitchen social media manager was around so that they could provide comment moderation during the four weeks the video was live. All parties were extremely happy with the results.