In January 2024, Plant Based News partnered with EatKinda, a plant-based ice-cream brand based in New Zealand. The aim of the partnership was to increase awareness for EatKinda. Our social media ecosystem has over 3.6 million followers so this was an obvious partnership.
In January 2024, Plant Based News partnered with EatKinda, a plant-based ice-cream brand based in New Zealand. The aim of the partnership was to increase awareness for EatKinda. Our social media ecosystem has over 3.6 million followers so this was an obvious partnership.
We felt that of all the PBN platforms, our online food magazine PBN Food was the perfect place to promote EatKinda content. After going through a content selection process with their team, we suggested they schedule a reel for early March. We offered EatKinda a collaboration with the PBN Food social media page, which has over 200,000 followers. This featured placement led to over 20,000 followers for EatKinda as well as wider PR opportunities. These included news platform EatKinda being featured on TVNZ Breakfast Show, which was directly attributed to the PBN Food partnership.
We felt that of all the PBN platforms, our online food magazine PBN Food was the perfect place to promote EatKinda content. After going through a content selection process with their team, we suggested they schedule a reel for early March. We offered EatKinda a collaboration with the PBN Food social media page, which has over 200,000 followers. This featured placement led to over 20,000 followers for EatKinda as well as wider PR opportunities. These included news platform EatKinda being featured on TVNZ Breakfast Show, which was directly attributed to the PBN Food partnership.
We felt that of all the PBN platforms, our online food magazine PBN Food was the perfect place to promote EatKinda content. After going through a content selection process with their team, we suggested they schedule a reel for early March. We offered EatKinda a collaboration with the PBN Food social media page, which has over 200,000 followers. This featured placement led to over 20,000 followers for EatKinda as well as wider PR opportunities. These included news platform EatKinda being featured on TVNZ Breakfast Show, which was directly attributed to the PBN Food partnership.
We felt that of all the PBN platforms, our online food magazine PBN Food was the perfect place to promote EatKinda content. After going through a content selection process with their team, we suggested they schedule a reel for early March. We offered EatKinda a collaboration with the PBN Food social media page, which has over 200,000 followers. This featured placement led to over 20,000 followers for EatKinda as well as wider PR opportunities. These included news platform EatKinda being featured on TVNZ Breakfast Show, which was directly attributed to the PBN Food partnership.