The team at Nuzest US and Europe assigned a pretty clear task to the team - to raise the profile of their fantastic clean lean protein product and their global business profile. To deliver against this goal, the flexible team of Plant Based News created a strategy that was initiated by a long advertorial piece focused on the benefits of pea protein, a key ingredient in the Nuzest protein. While building awareness of Nuzest’s products, we made sure that also our users see the brand’s assets across our channels on multiple touch points to further secure awareness of the brand - through web display banners, podcast adverts and a striking tag and follow Instagram giveaway.
The team at Nuzest US and Europe assigned a pretty clear task to the team - to raise the profile of their fantastic clean lean protein product and their global business profile. To deliver against this goal, the flexible team of Plant Based News created a strategy that was initiated by a long advertorial piece focused on the benefits of pea protein, a key ingredient in the Nuzest protein. While building awareness of Nuzest’s products, we made sure that also our users see the brand’s assets across our channels on multiple touch points to further secure awareness of the brand - through web display banners, podcast adverts and a striking tag and follow Instagram giveaway.
By educating and informing the user, we created a unique level of trust with our already engaged audience. This has allowed any further marketing tactics to further influence the customer’s decision-making process. Visually we placed moving web display banners across our website at the hottest spots, according to a heat map reader, and audio ads at six of our top engaging podcast episodes. To award and yet let our audience engage directly with the brand, our last activity was to run a giveaway. This allowed us to also drive traffic and following to our client’s channel of choice and understand the current perception of the brand through their comments.
53 organic in-article purchases, which generated $3,977.39 in total sales in the first month.
By educating and informing the user, we created a unique level of trust with our already engaged audience. This has allowed any further marketing tactics to further influence the customer’s decision-making process. Visually we placed moving web display banners across our website at the hottest spots, according to a heat map reader, and audio ads at six of our top engaging podcast episodes. To award and yet let our audience engage directly with the brand, our last activity was to run a giveaway. This allowed us to also drive traffic and following to our client’s channel of choice and understand the current perception of the brand through their comments.
53 organic in-article purchases, which generated $3,977.39 in total sales in the first month.
By educating and informing the user, we created a unique level of trust with our already engaged audience. This has allowed any further marketing tactics to further influence the customer’s decision-making process. Visually we placed moving web display banners across our website at the hottest spots, according to a heat map reader, and audio ads at six of our top engaging podcast episodes. To award and yet let our audience engage directly with the brand, our last activity was to run a giveaway. This allowed us to also drive traffic and following to our client’s channel of choice and understand the current perception of the brand through their comments.
53 organic in-article purchases, which generated $3,977.39 in total sales in the first month.
By educating and informing the user, we created a unique level of trust with our already engaged audience. This has allowed any further marketing tactics to further influence the customer’s decision-making process. Visually we placed moving web display banners across our website at the hottest spots, according to a heat map reader, and audio ads at six of our top engaging podcast episodes. To award and yet let our audience engage directly with the brand, our last activity was to run a giveaway. This allowed us to also drive traffic and following to our client’s channel of choice and understand the current perception of the brand through their comments.