The Mediterranean plant-based meat successors Heura Foods engaged with Plant Based News in aim to grow their audience in Europe and the UK markets. The best way to do that was through a native Instagram giveaway that would allow the users to engage with the brand but also enter the chance to win a fantastic trip to Barcelona and 6 months of food products and merchandise.
The Mediterranean plant-based meat successors Heura Foods engaged with Plant Based News in aim to grow their audience in Europe and the UK markets. The best way to do that was through a native Instagram giveaway that would allow the users to engage with the brand but also enter the chance to win a fantastic trip to Barcelona and 6 months of food products and merchandise.
To build a great visual asset for this campaign, both teams got together along with multiple products and created a stunning image that encaptured the energy and values of both brands. By incorporating colours from Heura’s brand, our tone of voice and human and product elements - it was set to stone that this giveaway would deliver great results. To further expand the reach, we used other channels and social shares to drive traffic to the particular post, while Heura’s official account would engage through comments and further continue the buzz.
For the duration of this campaign, Heura Foods’ Instagram account gained an estimated figure of around 7,000 new followers.
To build a great visual asset for this campaign, both teams got together along with multiple products and created a stunning image that encaptured the energy and values of both brands. By incorporating colours from Heura’s brand, our tone of voice and human and product elements - it was set to stone that this giveaway would deliver great results. To further expand the reach, we used other channels and social shares to drive traffic to the particular post, while Heura’s official account would engage through comments and further continue the buzz.
For the duration of this campaign, Heura Foods’ Instagram account gained an estimated figure of around 7,000 new followers.
To build a great visual asset for this campaign, both teams got together along with multiple products and created a stunning image that encaptured the energy and values of both brands. By incorporating colours from Heura’s brand, our tone of voice and human and product elements - it was set to stone that this giveaway would deliver great results. To further expand the reach, we used other channels and social shares to drive traffic to the particular post, while Heura’s official account would engage through comments and further continue the buzz.
For the duration of this campaign, Heura Foods’ Instagram account gained an estimated figure of around 7,000 new followers.
To build a great visual asset for this campaign, both teams got together along with multiple products and created a stunning image that encaptured the energy and values of both brands. By incorporating colours from Heura’s brand, our tone of voice and human and product elements - it was set to stone that this giveaway would deliver great results. To further expand the reach, we used other channels and social shares to drive traffic to the particular post, while Heura’s official account would engage through comments and further continue the buzz.