TiNDLE, a plant-based chicken brand, engaged with Plant Based News to boost their reach with an influencer marketing campaign. To do this, we recruited 6 non-vegan influencers and produced creative videos hosted across our social media network.
The team behind the campaign worked with a producer and hired a studio to ensure quality results. The plan was to convince the influencers to taste the BRAND NEW TiNDLE chicken and record their reactions.
The result was hilarious. The influencers were tricked into tasting the surprisingly tasty TiNDLE chicken, and were told “You’ve been tindled!” as they reacted to the product. As well as across PBN’s network, the video was posted on TiNDLE’s channel and the client was thrilled with the response.
The campaign was a huge success, managing to convince even meat-eating influencers to try the new plant-based chicken. Not only did the video achieve its goal of boosting the brand’s reach, but it also helped to create a positive image of TiNDLE chicken as a tasty and exciting alternative to traditional meat.
We also published an editorial article on our platform in tandem with this activation. This was shared on facebook and reached 23,102 people, with 565 link clicks. The below figures, however, are the results from the creative video we produced.
TiNDLE, a plant-based chicken brand, engaged with Plant Based News to boost their reach with an influencer marketing campaign. To do this, we recruited 6 non-vegan influencers and produced creative videos hosted across our social media network.
The team behind the campaign worked with a producer and hired a studio to ensure quality results. The plan was to convince the influencers to taste the BRAND NEW TiNDLE chicken and record their reactions.
The result was hilarious. The influencers were tricked into tasting the surprisingly tasty TiNDLE chicken, and were told “You’ve been tindled!” as they reacted to the product. As well as across PBN’s network, the video was posted on TiNDLE’s channel and the client was thrilled with the response.
The campaign was a huge success, managing to convince even meat-eating influencers to try the new plant-based chicken. Not only did the video achieve its goal of boosting the brand’s reach, but it also helped to create a positive image of TiNDLE chicken as a tasty and exciting alternative to traditional meat.
We also published an editorial article on our platform in tandem with this activation. This was shared on facebook and reached 23,102 people, with 565 link clicks. The below figures, however, are the results from the creative video we produced.