The Peppa Is Bacon campaign was launched by Plant Based News, aiming to increase knowledge about our food system among parents and children. Robbie Lockie, our co-founder and campaign director, illuminated our stance with his words at the onset of the campaign: “Empowering youth with the story of their food's journey from farm to fork is the first step towards a brighter and greener tomorrow.”
The Peppa Is Bacon campaign was launched by Plant Based News, aiming to increase knowledge about our food system among parents and children. Robbie Lockie, our co-founder and campaign director, illuminated our stance with his words at the onset of the campaign: “Empowering youth with the story of their food's journey from farm to fork is the first step towards a brighter and greener tomorrow.”
The campaign was grounded in three pivotal aspects of education:
To begin with, we collaborated with our world class animators and graphic designers to come up with the primary assets for the campaign. These assets encompass an animated video, a microsite filled with critical educational content, and other vital resources. The campaign gained momentum with a featured article on Plant Based News, by Polly Foreman captivating 500 unique visitors and 30 thousand search impressions, further spreading across 3 platforms and reaching over 80,000 subscribers in our email database.
To engage the public directly, Founder Klaus Mitchell conducted street polls about the campaign. Since 2022 Klaus has conducted a number of highly-viewed vox-pop style street interviews. In one interview with over 10 million views for example, he was told "If you want to save the planet, kill yourself!" This experience engaging with challenging members of the public was really important to this campaign. It led to a compilation of social cutdown videos and a YouTube compilation, collectively generating over 900 thousand impressions as we initiated the petition launch.
Central to our campaign is a petition advocating for mandatory lessons on animal slaughter in primary schools. This bold move seeks to introduce children to the harsh realities of the meat industry, fostering a generation that makes informed and empathetic dietary choices. The ultimate aim is to curtail meat consumption, thereby fostering a society that stands for animal welfare and environmental conservation. We call upon everyone to "Sign the petition to empower children with knowledge and compassion, so they can forge a path towards a brighter future."
Led by our Head of Ad Ops, Anja Pohl, our campaign further intensified its outreach. Initially utilizing organic assets, the team later capitalized on the best-performing ones within the Meta ad network. This strategy not only amplified our reach, crossing 1.6 million impressions in the second month, but also secured a cost-efficient engagement rate with the lowest CPC marking at £0.09. This triumph enables us to solicit additional budget allocations from donors in order to drive more signatures.
The campaign was grounded in three pivotal aspects of education:
To begin with, we collaborated with our world class animators and graphic designers to come up with the primary assets for the campaign. These assets encompass an animated video, a microsite filled with critical educational content, and other vital resources. The campaign gained momentum with a featured article on Plant Based News, by Polly Foreman captivating 500 unique visitors and 30 thousand search impressions, further spreading across 3 platforms and reaching over 80,000 subscribers in our email database.
To engage the public directly, Founder Klaus Mitchell conducted street polls about the campaign. Since 2022 Klaus has conducted a number of highly-viewed vox-pop style street interviews. In one interview with over 10 million views for example, he was told "If you want to save the planet, kill yourself!" This experience engaging with challenging members of the public was really important to this campaign. It led to a compilation of social cutdown videos and a YouTube compilation, collectively generating over 900 thousand impressions as we initiated the petition launch.
Central to our campaign is a petition advocating for mandatory lessons on animal slaughter in primary schools. This bold move seeks to introduce children to the harsh realities of the meat industry, fostering a generation that makes informed and empathetic dietary choices. The ultimate aim is to curtail meat consumption, thereby fostering a society that stands for animal welfare and environmental conservation. We call upon everyone to "Sign the petition to empower children with knowledge and compassion, so they can forge a path towards a brighter future."
Led by our Head of Ad Ops, Anja Pohl, our campaign further intensified its outreach. Initially utilizing organic assets, the team later capitalized on the best-performing ones within the Meta ad network. This strategy not only amplified our reach, crossing 1.6 million impressions in the second month, but also secured a cost-efficient engagement rate with the lowest CPC marking at £0.09. This triumph enables us to solicit additional budget allocations from donors in order to drive more signatures.
The campaign was grounded in three pivotal aspects of education:
To begin with, we collaborated with our world class animators and graphic designers to come up with the primary assets for the campaign. These assets encompass an animated video, a microsite filled with critical educational content, and other vital resources. The campaign gained momentum with a featured article on Plant Based News, by Polly Foreman captivating 500 unique visitors and 30 thousand search impressions, further spreading across 3 platforms and reaching over 80,000 subscribers in our email database.
To engage the public directly, Founder Klaus Mitchell conducted street polls about the campaign. Since 2022 Klaus has conducted a number of highly-viewed vox-pop style street interviews. In one interview with over 10 million views for example, he was told "If you want to save the planet, kill yourself!" This experience engaging with challenging members of the public was really important to this campaign. It led to a compilation of social cutdown videos and a YouTube compilation, collectively generating over 900 thousand impressions as we initiated the petition launch.
Central to our campaign is a petition advocating for mandatory lessons on animal slaughter in primary schools. This bold move seeks to introduce children to the harsh realities of the meat industry, fostering a generation that makes informed and empathetic dietary choices. The ultimate aim is to curtail meat consumption, thereby fostering a society that stands for animal welfare and environmental conservation. We call upon everyone to "Sign the petition to empower children with knowledge and compassion, so they can forge a path towards a brighter future."
Led by our Head of Ad Ops, Anja Pohl, our campaign further intensified its outreach. Initially utilizing organic assets, the team later capitalized on the best-performing ones within the Meta ad network. This strategy not only amplified our reach, crossing 1.6 million impressions in the second month, but also secured a cost-efficient engagement rate with the lowest CPC marking at £0.09. This triumph enables us to solicit additional budget allocations from donors in order to drive more signatures.
The campaign was grounded in three pivotal aspects of education:
To begin with, we collaborated with our world class animators and graphic designers to come up with the primary assets for the campaign. These assets encompass an animated video, a microsite filled with critical educational content, and other vital resources. The campaign gained momentum with a featured article on Plant Based News, by Polly Foreman captivating 500 unique visitors and 30 thousand search impressions, further spreading across 3 platforms and reaching over 80,000 subscribers in our email database.
To engage the public directly, Founder Klaus Mitchell conducted street polls about the campaign. Since 2022 Klaus has conducted a number of highly-viewed vox-pop style street interviews. In one interview with over 10 million views for example, he was told "If you want to save the planet, kill yourself!" This experience engaging with challenging members of the public was really important to this campaign. It led to a compilation of social cutdown videos and a YouTube compilation, collectively generating over 900 thousand impressions as we initiated the petition launch.
Central to our campaign is a petition advocating for mandatory lessons on animal slaughter in primary schools. This bold move seeks to introduce children to the harsh realities of the meat industry, fostering a generation that makes informed and empathetic dietary choices. The ultimate aim is to curtail meat consumption, thereby fostering a society that stands for animal welfare and environmental conservation. We call upon everyone to "Sign the petition to empower children with knowledge and compassion, so they can forge a path towards a brighter future."
Led by our Head of Ad Ops, Anja Pohl, our campaign further intensified its outreach. Initially utilizing organic assets, the team later capitalized on the best-performing ones within the Meta ad network. This strategy not only amplified our reach, crossing 1.6 million impressions in the second month, but also secured a cost-efficient engagement rate with the lowest CPC marking at £0.09. This triumph enables us to solicit additional budget allocations from donors in order to drive more signatures.