Startup abillion reached out to develop an awareness building campaign with PBN. Their plant-based product review platform was so mission-aligned that we suggested sponsoring our flagship product: our end of year film VEGAN 2019. This was hosted on youtube and premiered in cities around the world, including London, Los Angeles and Beijing.
Startup abillion reached out to develop an awareness building campaign with PBN. Their plant-based product review platform was so mission-aligned that we suggested sponsoring our flagship product: our end of year film VEGAN 2019. This was hosted on youtube and premiered in cities around the world, including London, Los Angeles and Beijing.
The sponsorship involved: 1) a short video shoutout near the beginning of the film; 2) a longer minute-long explainer video at the end of the film; and 3) a pinned comment under the youtube video as well as a mention in the description of the video, linking to the app. This would ensure people would be able to click onto the app and sign-up.
This sponsorship precipitated a healthy long-term relationship with PBN, which saw a similar sponsorship arrangement on our follow up documentary VEGAN 2020 as well as editorial coverage of the abillion brand, including this article.
The sponsorship involved: 1) a short video shoutout near the beginning of the film; 2) a longer minute-long explainer video at the end of the film; and 3) a pinned comment under the youtube video as well as a mention in the description of the video, linking to the app. This would ensure people would be able to click onto the app and sign-up.
This sponsorship precipitated a healthy long-term relationship with PBN, which saw a similar sponsorship arrangement on our follow up documentary VEGAN 2020 as well as editorial coverage of the abillion brand, including this article.
The sponsorship involved: 1) a short video shoutout near the beginning of the film; 2) a longer minute-long explainer video at the end of the film; and 3) a pinned comment under the youtube video as well as a mention in the description of the video, linking to the app. This would ensure people would be able to click onto the app and sign-up.
This sponsorship precipitated a healthy long-term relationship with PBN, which saw a similar sponsorship arrangement on our follow up documentary VEGAN 2020 as well as editorial coverage of the abillion brand, including this article.
The sponsorship involved: 1) a short video shoutout near the beginning of the film; 2) a longer minute-long explainer video at the end of the film; and 3) a pinned comment under the youtube video as well as a mention in the description of the video, linking to the app. This would ensure people would be able to click onto the app and sign-up.