A vegan fast food chain called Ready Burger recently launched in London. The store is helping to usher a new era - one where plant-based food is affordable and accessible, while not compromising on flavor. The CEO Max Miller reached out to PBN after their latest investment round to help create awareness about their new £1.99 burger.
A vegan fast food chain called Ready Burger recently launched in London. The store is helping to usher a new era - one where plant-based food is affordable and accessible, while not compromising on flavor. The CEO Max Miller reached out to PBN after their latest investment round to help create awareness about their new £1.99 burger.
It was clear early on that the best service PBN could offer was an article about the newly launched £1.99 burger. After the performance of this article, the Ready Burger team reached out to PBN again and we pitched the idea of a 1 minute Veganuary restaurant reel, showing off their groundbreaking and world first 99p burger. After the client gave the green light, PBN’s creative team visited the location and took over 20 minutes of iPhone footage (for relatability and authenticity) across a morning. This was edited in house, and then distributed across our biggest short video platform instagram, which has over 1.2m followers.
Since PBN’s coverage, Ready Burger has been featured elsewhere, not just in the conscious living media space, but also mainstream targeted trade publications such as Big Hospitality.
It was clear early on that the best service PBN could offer was an article about the newly launched £1.99 burger. After the performance of this article, the Ready Burger team reached out to PBN again and we pitched the idea of a 1 minute Veganuary restaurant reel, showing off their groundbreaking and world first 99p burger. After the client gave the green light, PBN’s creative team visited the location and took over 20 minutes of iPhone footage (for relatability and authenticity) across a morning. This was edited in house, and then distributed across our biggest short video platform instagram, which has over 1.2m followers.
Since PBN’s coverage, Ready Burger has been featured elsewhere, not just in the conscious living media space, but also mainstream targeted trade publications such as Big Hospitality.
It was clear early on that the best service PBN could offer was an article about the newly launched £1.99 burger. After the performance of this article, the Ready Burger team reached out to PBN again and we pitched the idea of a 1 minute Veganuary restaurant reel, showing off their groundbreaking and world first 99p burger. After the client gave the green light, PBN’s creative team visited the location and took over 20 minutes of iPhone footage (for relatability and authenticity) across a morning. This was edited in house, and then distributed across our biggest short video platform instagram, which has over 1.2m followers.
Since PBN’s coverage, Ready Burger has been featured elsewhere, not just in the conscious living media space, but also mainstream targeted trade publications such as Big Hospitality.
It was clear early on that the best service PBN could offer was an article about the newly launched £1.99 burger. After the performance of this article, the Ready Burger team reached out to PBN again and we pitched the idea of a 1 minute Veganuary restaurant reel, showing off their groundbreaking and world first 99p burger. After the client gave the green light, PBN’s creative team visited the location and took over 20 minutes of iPhone footage (for relatability and authenticity) across a morning. This was edited in house, and then distributed across our biggest short video platform instagram, which has over 1.2m followers.