Purity Woods is the leading provider of organic skincare, including a USDA Certified Organic anti-aging cream and B12 supplement product. They approached PBN Digital as were interested in exploring additional marketing support for their paid ads funnel. They had heard about our abilities to whitelist the Plant Based News ad account after we successfully supported their sister organization, the Art of Anti-Ageing Summit. The initial 9 month whitelisted contract culminated in us (at the time of writing this case study) taking over their entire account’s Meta & Google advertising (in addition to whitelisting) and effectively becoming an extension of their marketing team. This case study provides details of how we got to this point.
Purity Woods is the leading provider of organic skincare, including a USDA Certified Organic anti-aging cream and B12 supplement product. They approached PBN Digital as were interested in exploring additional marketing support for their paid ads funnel. They had heard about our abilities to whitelist the Plant Based News ad account after we successfully supported their sister organization, the Art of Anti-Ageing Summit. The initial 9 month whitelisted contract culminated in us (at the time of writing this case study) taking over their entire account’s Meta & Google advertising (in addition to whitelisting) and effectively becoming an extension of their marketing team. This case study provides details of how we got to this point.
PBN Digital launched campaigns with fresh engaging creative and copy on whitelisted meta platforms (Facebook and Instagram). Beginning with traffic tests for spend efficiency, PBN was then able to optimize ads accordingly. Purity Woods had to fill out an extensive onboarding sheet to begin with which informed the style of the assets in the first month. Thereafter, our Director of Ad Ops, Creative Producer and team of designers worked closely with Purity Woods in order to make data driven optimizations based on ad account performances and product availability. You can see a small selection of the static images in the carousel banner above. You can also see an example of one of many video assets here, an endorsement by our Founder. Finally, we also produced User Generated Content (see one of many examples here).
We have produced over 15 case studies showing the power of whitelisting the Plant Based News meta ad account. This invariably increases advertising efficiency due to the third party stamp of approval that we provide. And so it was a no-brainer that whitelisting was implemented for Purity Woods (with many of the ad creatives including lines such as ‘PBN approved’ or ‘Organic B Supplement of the year’). This provided an additional marketing touchpoint for the brand. The stunning results are shown in the results section further down.In terms of organic activations, Purity Woods organic & vegan products were promoted to the Plant Based News 3.6 million social media audience, including regular Instagram stories and email newsletters. The synergy effects between paid and organic media are very clear and underpin the success we achieve for our clients. However, the focus was predominantly on performance marketing via paid media as this can be tracked, targeted and scaled much easier compared to organic shoutouts.
After the initial ad management period, we created more bespoke landing pages (landing pages are what the user goes to if they click on an ad). This is because we realized a lot of the ads were whitelisted endorsements from the Plant Based News ad account so it made sense to optimize the sales funnel by creating more personalized funnel. In the paid media agency world, marketing managers often say, “You can lead a horse to water, but you can't make them drink,” when performance isn’t great. This phrase implies that while the agency may achieve good click-through rates, they often can’t guarantee a good conversion rate. However, PBN Digital takes responsibility for the entire sales funnel. This was exemplified by optimizing the B12 landing page (please click here to see the landing page and here for the performance report). We in turn optimized other landing pages with similar results.
PBN Digital launched campaigns with fresh engaging creative and copy on whitelisted meta platforms (Facebook and Instagram). Beginning with traffic tests for spend efficiency, PBN was then able to optimize ads accordingly. Purity Woods had to fill out an extensive onboarding sheet to begin with which informed the style of the assets in the first month. Thereafter, our Director of Ad Ops, Creative Producer and team of designers worked closely with Purity Woods in order to make data driven optimizations based on ad account performances and product availability. You can see a small selection of the static images in the carousel banner above. You can also see an example of one of many video assets here, an endorsement by our Founder. Finally, we also produced User Generated Content (see one of many examples here).
We have produced over 15 case studies showing the power of whitelisting the Plant Based News meta ad account. This invariably increases advertising efficiency due to the third party stamp of approval that we provide. And so it was a no-brainer that whitelisting was implemented for Purity Woods (with many of the ad creatives including lines such as ‘PBN approved’ or ‘Organic B Supplement of the year’). This provided an additional marketing touchpoint for the brand. The stunning results are shown in the results section further down.In terms of organic activations, Purity Woods organic & vegan products were promoted to the Plant Based News 3.6 million social media audience, including regular Instagram stories and email newsletters. The synergy effects between paid and organic media are very clear and underpin the success we achieve for our clients. However, the focus was predominantly on performance marketing via paid media as this can be tracked, targeted and scaled much easier compared to organic shoutouts.
After the initial ad management period, we created more bespoke landing pages (landing pages are what the user goes to if they click on an ad). This is because we realized a lot of the ads were whitelisted endorsements from the Plant Based News ad account so it made sense to optimize the sales funnel by creating more personalized funnel. In the paid media agency world, marketing managers often say, “You can lead a horse to water, but you can't make them drink,” when performance isn’t great. This phrase implies that while the agency may achieve good click-through rates, they often can’t guarantee a good conversion rate. However, PBN Digital takes responsibility for the entire sales funnel. This was exemplified by optimizing the B12 landing page (please click here to see the landing page and here for the performance report). We in turn optimized other landing pages with similar results.
PBN Digital launched campaigns with fresh engaging creative and copy on whitelisted meta platforms (Facebook and Instagram). Beginning with traffic tests for spend efficiency, PBN was then able to optimize ads accordingly. Purity Woods had to fill out an extensive onboarding sheet to begin with which informed the style of the assets in the first month. Thereafter, our Director of Ad Ops, Creative Producer and team of designers worked closely with Purity Woods in order to make data driven optimizations based on ad account performances and product availability. You can see a small selection of the static images in the carousel banner above. You can also see an example of one of many video assets here, an endorsement by our Founder. Finally, we also produced User Generated Content (see one of many examples here).
We have produced over 15 case studies showing the power of whitelisting the Plant Based News meta ad account. This invariably increases advertising efficiency due to the third party stamp of approval that we provide. And so it was a no-brainer that whitelisting was implemented for Purity Woods (with many of the ad creatives including lines such as ‘PBN approved’ or ‘Organic B Supplement of the year’). This provided an additional marketing touchpoint for the brand. The stunning results are shown in the results section further down.In terms of organic activations, Purity Woods organic & vegan products were promoted to the Plant Based News 3.6 million social media audience, including regular Instagram stories and email newsletters. The synergy effects between paid and organic media are very clear and underpin the success we achieve for our clients. However, the focus was predominantly on performance marketing via paid media as this can be tracked, targeted and scaled much easier compared to organic shoutouts.
After the initial ad management period, we created more bespoke landing pages (landing pages are what the user goes to if they click on an ad). This is because we realized a lot of the ads were whitelisted endorsements from the Plant Based News ad account so it made sense to optimize the sales funnel by creating more personalized funnel. In the paid media agency world, marketing managers often say, “You can lead a horse to water, but you can't make them drink,” when performance isn’t great. This phrase implies that while the agency may achieve good click-through rates, they often can’t guarantee a good conversion rate. However, PBN Digital takes responsibility for the entire sales funnel. This was exemplified by optimizing the B12 landing page (please click here to see the landing page and here for the performance report). We in turn optimized other landing pages with similar results.
PBN Digital launched campaigns with fresh engaging creative and copy on whitelisted meta platforms (Facebook and Instagram). Beginning with traffic tests for spend efficiency, PBN was then able to optimize ads accordingly. Purity Woods had to fill out an extensive onboarding sheet to begin with which informed the style of the assets in the first month. Thereafter, our Director of Ad Ops, Creative Producer and team of designers worked closely with Purity Woods in order to make data driven optimizations based on ad account performances and product availability. You can see a small selection of the static images in the carousel banner above. You can also see an example of one of many video assets here, an endorsement by our Founder. Finally, we also produced User Generated Content (see one of many examples here).
We have produced over 15 case studies showing the power of whitelisting the Plant Based News meta ad account. This invariably increases advertising efficiency due to the third party stamp of approval that we provide. And so it was a no-brainer that whitelisting was implemented for Purity Woods (with many of the ad creatives including lines such as ‘PBN approved’ or ‘Organic B Supplement of the year’). This provided an additional marketing touchpoint for the brand. The stunning results are shown in the results section further down.In terms of organic activations, Purity Woods organic & vegan products were promoted to the Plant Based News 3.6 million social media audience, including regular Instagram stories and email newsletters. The synergy effects between paid and organic media are very clear and underpin the success we achieve for our clients. However, the focus was predominantly on performance marketing via paid media as this can be tracked, targeted and scaled much easier compared to organic shoutouts.
After the initial ad management period, we created more bespoke landing pages (landing pages are what the user goes to if they click on an ad). This is because we realized a lot of the ads were whitelisted endorsements from the Plant Based News ad account so it made sense to optimize the sales funnel by creating more personalized funnel. In the paid media agency world, marketing managers often say, “You can lead a horse to water, but you can't make them drink,” when performance isn’t great. This phrase implies that while the agency may achieve good click-through rates, they often can’t guarantee a good conversion rate. However, PBN Digital takes responsibility for the entire sales funnel. This was exemplified by optimizing the B12 landing page (please click here to see the landing page and here for the performance report). We in turn optimized other landing pages with similar results.