Lifestyle Medicine Summit wanted to make their 2022 event bigger than ever. With just three months until the Summit, they came to us with the aim of generating free sign-ups and increasing paid upgrade sales. But with most tickets being free, our goals were to maintain a cost per sign-up of less than £1 and to generate over 4000 leads per month.
So, PBN launched a full-funnel leads campaign to generate sign-ups coupled with a retargeting campaign to convert to ticket-upgrades. We implemented ‘PBN-ified’ creative and copy to endorse the event, adding credibility. We adjusted the campaigns daily to keep advertising costs low. Across the campaign, we surpassed our targets. PBN’s whitelisted ad campaigns delivered a CPA of £0.59 and a total of 14,000 sign ups.
As a PBN partner, organic activations are always on offer. We engaged our email list and Instagram audience to gain a further 600 signups using fresh creative and copy.
Lifestyle Medicine Summit wanted to make their 2022 event bigger than ever. With just three months until the Summit, they came to us with the aim of generating free sign-ups and increasing paid upgrade sales. But with most tickets being free, our goals were to maintain a cost per sign-up of less than £1 and to generate over 4000 leads per month.
So, PBN launched a full-funnel leads campaign to generate sign-ups coupled with a retargeting campaign to convert to ticket-upgrades. We implemented ‘PBN-ified’ creative and copy to endorse the event, adding credibility. We adjusted the campaigns daily to keep advertising costs low. Across the campaign, we surpassed our targets. PBN’s whitelisted ad campaigns delivered a CPA of £0.59 and a total of 14,000 sign ups.
As a PBN partner, organic activations are always on offer. We engaged our email list and Instagram audience to gain a further 600 signups using fresh creative and copy.