ROI Positive Lead Gen For Lifestyle Medicine Summit

Generating leads for Lifestyle Medicine Summit

Lifestyle Medicine Summit wanted to make their 2022 event bigger than ever. With just three months until the Summit, they came to us with the aim of generating free sign-ups and increasing paid upgrade sales. But with most tickets being free, our goals were to maintain a cost per sign-up of less than £1 and to generate over 4000 leads per month.

So, PBN launched a full-funnel leads campaign to generate sign-ups coupled with a retargeting campaign to convert to ticket-upgrades. We implemented ‘PBN-ified’ creative and copy to endorse the event, adding credibility. We adjusted the campaigns daily to keep advertising costs low. Across the campaign, we surpassed our targets. PBN’s whitelisted ad campaigns delivered a CPA of £0.59 and a total of 14,000 sign ups. 

As a PBN partner, organic activations are always on offer. We engaged our email list and Instagram audience to gain a further 600 signups using fresh creative and copy.

RESULTS
The pre-roll ad received a staggering 1,506,762 views and has been shared widely.

Generating leads for Lifestyle Medicine Summit

Lifestyle Medicine Summit wanted to make their 2022 event bigger than ever. With just three months until the Summit, they came to us with the aim of generating free sign-ups and increasing paid upgrade sales. But with most tickets being free, our goals were to maintain a cost per sign-up of less than £1 and to generate over 4000 leads per month.

So, PBN launched a full-funnel leads campaign to generate sign-ups coupled with a retargeting campaign to convert to ticket-upgrades. We implemented ‘PBN-ified’ creative and copy to endorse the event, adding credibility. We adjusted the campaigns daily to keep advertising costs low. Across the campaign, we surpassed our targets. PBN’s whitelisted ad campaigns delivered a CPA of £0.59 and a total of 14,000 sign ups. 

As a PBN partner, organic activations are always on offer. We engaged our email list and Instagram audience to gain a further 600 signups using fresh creative and copy.

Return of Investment

The Performance

  • Coin CPL: £0.59
  • Click Leads Generated: 14,000
  • Clock Average ToF results: 18/09/22 – 30/10/22

Meta
Google
User
Coin
Fire
Email-open
Play
Youtube
Waves
Twitter
Save
Apple
Circles
Clock
Cloud
Comments
Eye
Facebook
Ground
Eyes
Like
Impressions
Instagram
Signal
Click
Song
Music
Percent
Plenka
Podkova

CASE STUDIES

What our clients say

Johannes R. Fisslinger
,
Founder
Lifestyle Prescriptions® University

(5 of 5) Perfect!

“It was a pleasure working with Plant Based News professionally and in terms of ROI. We achieved the set goals and will work with PBN again.”

Johannes R. Fisslinger
Johannes R. Fisslinger

want to work together?

share your ideas with us

case studies

Take a look at other cases