At PBN Digital, we've successfully built and managed some of the largest and fastest-growing social media accounts in the world. This includes managing high-profile personal brands like entrepreneur Khaled Alwaleed as well as Seaspiracy’s social media account, the fastest-growing account for any Netflix documentary.
In addition, we grew Plant Based News (PBN Digital’s sister platform) to reach over 3.6 million followers across various social platforms, attracting high-profile supporters like Greta Thunberg and Kim Kardashian. Our strategy enables us to create consistently engaging content that generates millions of views globally on platforms including Instagram (our largest, with over 1.3 million followers), LinkedIn, X, YouTube, TikTok, Facebook, and Threads.
But how do we achieve this level of success across so many platforms? Let’s break it down.
At PBN Digital, we've successfully built and managed some of the largest and fastest-growing social media accounts in the world. This includes managing high-profile personal brands like entrepreneur Khaled Alwaleed as well as Seaspiracy’s social media account, the fastest-growing account for any Netflix documentary.
In addition, we grew Plant Based News (PBN Digital’s sister platform) to reach over 3.6 million followers across various social platforms, attracting high-profile supporters like Greta Thunberg and Kim Kardashian. Our strategy enables us to create consistently engaging content that generates millions of views globally on platforms including Instagram (our largest, with over 1.3 million followers), LinkedIn, X, YouTube, TikTok, Facebook, and Threads.
But how do we achieve this level of success across so many platforms? Let’s break it down.
Our success is grounded in having a highly experienced and specialized team. From director-level social media strategists to hands-on executives, we have a dedicated team for every aspect of social media management.Our social media experts collaborate closely with a creative team that includes video editors, graphic designers, and videographers. This ensures that when it comes to higher production needs, such as creating compelling original content, we have the right people with the expertise to deliver high-quality outputs that resonate with audiences. For example, when we managed Seaspiracy, we didn't just post content; we crafted stories and visuals that amplified the film’s message in a way that engaged a global audience. This holistic approach is central to how we approach all accounts, regardless of size or scope.
Having the right skills is essential, but equally important is having a team that is passionate about the causes and brands they manage. At PBN Digital, we prioritize working with mission-aligned accounts—businesses and individuals who share our values of sustainability, plant-based living, and ethical entrepreneurship. Our passion for these missions allows us to go beyond surface-level social media management. We immerse ourselves in the brand’s goals, ensuring that each post reflects the values we share with our clients and their audience. This alignment drives higher engagement and a deeper connection with the communities we build. For example, in managing Khaled Alwaleed’s social media presence, our team shares his passion for entrepreneurship, sustainability, and innovation, which allows us to authentically represent his brand and vision across all platforms.
Every successful social media account begins with a clear and aligned vision. From day one, we work closely with new clients to define their goals, posting cadence, branding, tone, and overall strategy. This ensures that both our team and the client are on the same page from the very beginning. Our approach to managing content is both structured and flexible. We plan and sign off on content calendars that stretch 3–5 weeks in advance, allowing for well-thought-out campaigns and consistency in brand messaging. At the same time, we leave room for reactive, spontaneous content that can capitalize on trending topics or breaking news. This blend of proactive planning and daily responsiveness is a cornerstone of our social media success, enabling us to maintain a steady flow of content while also remaining agile enough to adapt to changing landscapes.
Our success is grounded in having a highly experienced and specialized team. From director-level social media strategists to hands-on executives, we have a dedicated team for every aspect of social media management.Our social media experts collaborate closely with a creative team that includes video editors, graphic designers, and videographers. This ensures that when it comes to higher production needs, such as creating compelling original content, we have the right people with the expertise to deliver high-quality outputs that resonate with audiences. For example, when we managed Seaspiracy, we didn't just post content; we crafted stories and visuals that amplified the film’s message in a way that engaged a global audience. This holistic approach is central to how we approach all accounts, regardless of size or scope.
Having the right skills is essential, but equally important is having a team that is passionate about the causes and brands they manage. At PBN Digital, we prioritize working with mission-aligned accounts—businesses and individuals who share our values of sustainability, plant-based living, and ethical entrepreneurship. Our passion for these missions allows us to go beyond surface-level social media management. We immerse ourselves in the brand’s goals, ensuring that each post reflects the values we share with our clients and their audience. This alignment drives higher engagement and a deeper connection with the communities we build. For example, in managing Khaled Alwaleed’s social media presence, our team shares his passion for entrepreneurship, sustainability, and innovation, which allows us to authentically represent his brand and vision across all platforms.
Every successful social media account begins with a clear and aligned vision. From day one, we work closely with new clients to define their goals, posting cadence, branding, tone, and overall strategy. This ensures that both our team and the client are on the same page from the very beginning. Our approach to managing content is both structured and flexible. We plan and sign off on content calendars that stretch 3–5 weeks in advance, allowing for well-thought-out campaigns and consistency in brand messaging. At the same time, we leave room for reactive, spontaneous content that can capitalize on trending topics or breaking news. This blend of proactive planning and daily responsiveness is a cornerstone of our social media success, enabling us to maintain a steady flow of content while also remaining agile enough to adapt to changing landscapes.
Our success is grounded in having a highly experienced and specialized team. From director-level social media strategists to hands-on executives, we have a dedicated team for every aspect of social media management.Our social media experts collaborate closely with a creative team that includes video editors, graphic designers, and videographers. This ensures that when it comes to higher production needs, such as creating compelling original content, we have the right people with the expertise to deliver high-quality outputs that resonate with audiences. For example, when we managed Seaspiracy, we didn't just post content; we crafted stories and visuals that amplified the film’s message in a way that engaged a global audience. This holistic approach is central to how we approach all accounts, regardless of size or scope.
Having the right skills is essential, but equally important is having a team that is passionate about the causes and brands they manage. At PBN Digital, we prioritize working with mission-aligned accounts—businesses and individuals who share our values of sustainability, plant-based living, and ethical entrepreneurship. Our passion for these missions allows us to go beyond surface-level social media management. We immerse ourselves in the brand’s goals, ensuring that each post reflects the values we share with our clients and their audience. This alignment drives higher engagement and a deeper connection with the communities we build. For example, in managing Khaled Alwaleed’s social media presence, our team shares his passion for entrepreneurship, sustainability, and innovation, which allows us to authentically represent his brand and vision across all platforms.
Every successful social media account begins with a clear and aligned vision. From day one, we work closely with new clients to define their goals, posting cadence, branding, tone, and overall strategy. This ensures that both our team and the client are on the same page from the very beginning. Our approach to managing content is both structured and flexible. We plan and sign off on content calendars that stretch 3–5 weeks in advance, allowing for well-thought-out campaigns and consistency in brand messaging. At the same time, we leave room for reactive, spontaneous content that can capitalize on trending topics or breaking news. This blend of proactive planning and daily responsiveness is a cornerstone of our social media success, enabling us to maintain a steady flow of content while also remaining agile enough to adapt to changing landscapes.
Our success is grounded in having a highly experienced and specialized team. From director-level social media strategists to hands-on executives, we have a dedicated team for every aspect of social media management.Our social media experts collaborate closely with a creative team that includes video editors, graphic designers, and videographers. This ensures that when it comes to higher production needs, such as creating compelling original content, we have the right people with the expertise to deliver high-quality outputs that resonate with audiences. For example, when we managed Seaspiracy, we didn't just post content; we crafted stories and visuals that amplified the film’s message in a way that engaged a global audience. This holistic approach is central to how we approach all accounts, regardless of size or scope.
Having the right skills is essential, but equally important is having a team that is passionate about the causes and brands they manage. At PBN Digital, we prioritize working with mission-aligned accounts—businesses and individuals who share our values of sustainability, plant-based living, and ethical entrepreneurship. Our passion for these missions allows us to go beyond surface-level social media management. We immerse ourselves in the brand’s goals, ensuring that each post reflects the values we share with our clients and their audience. This alignment drives higher engagement and a deeper connection with the communities we build. For example, in managing Khaled Alwaleed’s social media presence, our team shares his passion for entrepreneurship, sustainability, and innovation, which allows us to authentically represent his brand and vision across all platforms.
Every successful social media account begins with a clear and aligned vision. From day one, we work closely with new clients to define their goals, posting cadence, branding, tone, and overall strategy. This ensures that both our team and the client are on the same page from the very beginning. Our approach to managing content is both structured and flexible. We plan and sign off on content calendars that stretch 3–5 weeks in advance, allowing for well-thought-out campaigns and consistency in brand messaging. At the same time, we leave room for reactive, spontaneous content that can capitalize on trending topics or breaking news. This blend of proactive planning and daily responsiveness is a cornerstone of our social media success, enabling us to maintain a steady flow of content while also remaining agile enough to adapt to changing landscapes.