Our advertising agency had the pleasure of working with a small direct-to-consumer chocolate company seeking to elevate their online presence and increase sales. After cutting marketing budgets during an investment round, we provided a solution to transition from whitelisted ads via Meta to Google ads. With an innovative range of childhood-favorite chocolates, the client was eager to expand their customer base and build brand recognition on a smaller budget.
Our advertising agency had the pleasure of working with a small direct-to-consumer chocolate company seeking to elevate their online presence and increase sales. After cutting marketing budgets during an investment round, we provided a solution to transition from whitelisted ads via Meta to Google ads. With an innovative range of childhood-favorite chocolates, the client was eager to expand their customer base and build brand recognition on a smaller budget.
The primary challenge was to efficiently allocate the client's reduced advertising budget to maximise ROI. We needed to create a strategy that not only attracted new customers but also reinforced brand loyalty among existing ones. As a result, our team developed a comprehensive plan leveraging Google Ads, focusing on Performance Max and Brand campaigns.
We harnessed Google's cutting-edge Performance Max campaigns to reach a broader audience. This adaptive campaign type utilised machine learning to optimise ad placements across Google's various networks, including Search, Display, YouTube, and Discovery. Through Performance Max, we could efficiently allocate the budget to channels and campaigns that delivered the best results. In our campaign, we not only targeted core vegan chocolate keywords but also created a specific group to target our competitors in the vegan chocolate space and larger segments. Our goal is to expand the vegan market by targeting conventional chocolate keywords and nudging those consumers towards vegan chocolate. Additionally, the Performance Max campaign helped promote seasonal brand initiatives, like for Halloween. To complement this, our team ensured that the Google Merchant Centre was properly configured and optimized.
Simultaneously, we implemented a Brand campaign to enhance brand recognition and customer loyalty. We showcased the client's unique chocolate offerings, emphasising quality and flavour, and using captivating visuals and ad extensions. Furthermore, the brand campaign was used to protect the brand from competitor bidding by ensuring the impression share is close to 100%.
By combining Performance Max and Brand campaigns, we not only attracted new customers but also fortified Trupo Treat’s brand image as they expanded into stores nationwide. PBN Digital is proud to have played a pivotal role in this success story, further solidifying our reputation as digital advertising experts across platforms.
The primary challenge was to efficiently allocate the client's reduced advertising budget to maximise ROI. We needed to create a strategy that not only attracted new customers but also reinforced brand loyalty among existing ones. As a result, our team developed a comprehensive plan leveraging Google Ads, focusing on Performance Max and Brand campaigns.
We harnessed Google's cutting-edge Performance Max campaigns to reach a broader audience. This adaptive campaign type utilised machine learning to optimise ad placements across Google's various networks, including Search, Display, YouTube, and Discovery. Through Performance Max, we could efficiently allocate the budget to channels and campaigns that delivered the best results. In our campaign, we not only targeted core vegan chocolate keywords but also created a specific group to target our competitors in the vegan chocolate space and larger segments. Our goal is to expand the vegan market by targeting conventional chocolate keywords and nudging those consumers towards vegan chocolate. Additionally, the Performance Max campaign helped promote seasonal brand initiatives, like for Halloween. To complement this, our team ensured that the Google Merchant Centre was properly configured and optimized.
Simultaneously, we implemented a Brand campaign to enhance brand recognition and customer loyalty. We showcased the client's unique chocolate offerings, emphasising quality and flavour, and using captivating visuals and ad extensions. Furthermore, the brand campaign was used to protect the brand from competitor bidding by ensuring the impression share is close to 100%.
By combining Performance Max and Brand campaigns, we not only attracted new customers but also fortified Trupo Treat’s brand image as they expanded into stores nationwide. PBN Digital is proud to have played a pivotal role in this success story, further solidifying our reputation as digital advertising experts across platforms.
The primary challenge was to efficiently allocate the client's reduced advertising budget to maximise ROI. We needed to create a strategy that not only attracted new customers but also reinforced brand loyalty among existing ones. As a result, our team developed a comprehensive plan leveraging Google Ads, focusing on Performance Max and Brand campaigns.
We harnessed Google's cutting-edge Performance Max campaigns to reach a broader audience. This adaptive campaign type utilised machine learning to optimise ad placements across Google's various networks, including Search, Display, YouTube, and Discovery. Through Performance Max, we could efficiently allocate the budget to channels and campaigns that delivered the best results. In our campaign, we not only targeted core vegan chocolate keywords but also created a specific group to target our competitors in the vegan chocolate space and larger segments. Our goal is to expand the vegan market by targeting conventional chocolate keywords and nudging those consumers towards vegan chocolate. Additionally, the Performance Max campaign helped promote seasonal brand initiatives, like for Halloween. To complement this, our team ensured that the Google Merchant Centre was properly configured and optimized.
Simultaneously, we implemented a Brand campaign to enhance brand recognition and customer loyalty. We showcased the client's unique chocolate offerings, emphasising quality and flavour, and using captivating visuals and ad extensions. Furthermore, the brand campaign was used to protect the brand from competitor bidding by ensuring the impression share is close to 100%.
By combining Performance Max and Brand campaigns, we not only attracted new customers but also fortified Trupo Treat’s brand image as they expanded into stores nationwide. PBN Digital is proud to have played a pivotal role in this success story, further solidifying our reputation as digital advertising experts across platforms.
The primary challenge was to efficiently allocate the client's reduced advertising budget to maximise ROI. We needed to create a strategy that not only attracted new customers but also reinforced brand loyalty among existing ones. As a result, our team developed a comprehensive plan leveraging Google Ads, focusing on Performance Max and Brand campaigns.
We harnessed Google's cutting-edge Performance Max campaigns to reach a broader audience. This adaptive campaign type utilised machine learning to optimise ad placements across Google's various networks, including Search, Display, YouTube, and Discovery. Through Performance Max, we could efficiently allocate the budget to channels and campaigns that delivered the best results. In our campaign, we not only targeted core vegan chocolate keywords but also created a specific group to target our competitors in the vegan chocolate space and larger segments. Our goal is to expand the vegan market by targeting conventional chocolate keywords and nudging those consumers towards vegan chocolate. Additionally, the Performance Max campaign helped promote seasonal brand initiatives, like for Halloween. To complement this, our team ensured that the Google Merchant Centre was properly configured and optimized.
Simultaneously, we implemented a Brand campaign to enhance brand recognition and customer loyalty. We showcased the client's unique chocolate offerings, emphasising quality and flavour, and using captivating visuals and ad extensions. Furthermore, the brand campaign was used to protect the brand from competitor bidding by ensuring the impression share is close to 100%.
By combining Performance Max and Brand campaigns, we not only attracted new customers but also fortified Trupo Treat’s brand image as they expanded into stores nationwide. PBN Digital is proud to have played a pivotal role in this success story, further solidifying our reputation as digital advertising experts across platforms.