Food Revolution Network is committed to healthy, ethical, and sustainable food for all. Guided by John and Ocean Robbins, with more than 300,000 members and with the collaboration of many of the top food revolutionary leaders of our times, Food Revolution Network aims to empower individuals, build community, and transform food systems to support healthy people and a healthy planet. Each year, Food Revolution Network hosts the Food Revolution Summit, an online event featuring 25 of the leading authorities on nutrition. After previously partnering on an affiliate basis and coming first place on the Food Revolution Summit leaderboard for two years in a row, we transitioned to a predominantly whitelisting approach in 2023.
Food Revolution Network is committed to healthy, ethical, and sustainable food for all. Guided by John and Ocean Robbins, with more than 300,000 members and with the collaboration of many of the top food revolutionary leaders of our times, Food Revolution Network aims to empower individuals, build community, and transform food systems to support healthy people and a healthy planet. Each year, Food Revolution Network hosts the Food Revolution Summit, an online event featuring 25 of the leading authorities on nutrition. After previously partnering on an affiliate basis and coming first place on the Food Revolution Summit leaderboard for two years in a row, we transitioned to a predominantly whitelisting approach in 2023.
The key objective of the campaign was to generate new leads and drive conversions by encouraging users to upgrade from a free ticket to a paid one. To ensure truly fresh leads, all campaigns excluded existing leads from previous years.
The campaign was divided into two distinct phases:
Testing Phase: To ensure spend efficiency, the initial focus of the campaign was on testing a conversion versus lead event to identify which would yield better results. This stage also involved testing different creatives in a traffic campaign to determine the most effective assets to be used in the conversion campaign.
Conversion Phase: After identifying the winning assets, 70% of the budget was allocated to conversion-focused ads designed to entice users to upgrade from a free ticket to a paid premium ticket.
This strategy led to significant results, including a high number of new leads, a higher than expected ROAS, high CTRs, and cost-effective CPCs. This case study demonstrates the effectiveness of a well-planned and executed marketing strategy for lead generation and conversion optimization in the context of a conference event.
The key objective of the campaign was to generate new leads and drive conversions by encouraging users to upgrade from a free ticket to a paid one. To ensure truly fresh leads, all campaigns excluded existing leads from previous years.
The campaign was divided into two distinct phases:
Testing Phase: To ensure spend efficiency, the initial focus of the campaign was on testing a conversion versus lead event to identify which would yield better results. This stage also involved testing different creatives in a traffic campaign to determine the most effective assets to be used in the conversion campaign.
Conversion Phase: After identifying the winning assets, 70% of the budget was allocated to conversion-focused ads designed to entice users to upgrade from a free ticket to a paid premium ticket.
This strategy led to significant results, including a high number of new leads, a higher than expected ROAS, high CTRs, and cost-effective CPCs. This case study demonstrates the effectiveness of a well-planned and executed marketing strategy for lead generation and conversion optimization in the context of a conference event.
The key objective of the campaign was to generate new leads and drive conversions by encouraging users to upgrade from a free ticket to a paid one. To ensure truly fresh leads, all campaigns excluded existing leads from previous years.
The campaign was divided into two distinct phases:
Testing Phase: To ensure spend efficiency, the initial focus of the campaign was on testing a conversion versus lead event to identify which would yield better results. This stage also involved testing different creatives in a traffic campaign to determine the most effective assets to be used in the conversion campaign.
Conversion Phase: After identifying the winning assets, 70% of the budget was allocated to conversion-focused ads designed to entice users to upgrade from a free ticket to a paid premium ticket.
This strategy led to significant results, including a high number of new leads, a higher than expected ROAS, high CTRs, and cost-effective CPCs. This case study demonstrates the effectiveness of a well-planned and executed marketing strategy for lead generation and conversion optimization in the context of a conference event.
The key objective of the campaign was to generate new leads and drive conversions by encouraging users to upgrade from a free ticket to a paid one. To ensure truly fresh leads, all campaigns excluded existing leads from previous years.
The campaign was divided into two distinct phases:
Testing Phase: To ensure spend efficiency, the initial focus of the campaign was on testing a conversion versus lead event to identify which would yield better results. This stage also involved testing different creatives in a traffic campaign to determine the most effective assets to be used in the conversion campaign.
Conversion Phase: After identifying the winning assets, 70% of the budget was allocated to conversion-focused ads designed to entice users to upgrade from a free ticket to a paid premium ticket.
This strategy led to significant results, including a high number of new leads, a higher than expected ROAS, high CTRs, and cost-effective CPCs. This case study demonstrates the effectiveness of a well-planned and executed marketing strategy for lead generation and conversion optimization in the context of a conference event.