Searching for an agency to deliver a comprehensive service covering ads and creative services, plant-based dog food brand Omni engaged PBN for whitelisting, account management, and paid search ads. With investors specifically pointing to the need for innovative creatives, partnering with PBN offered the expertise and services they required.
Searching for an agency to deliver a comprehensive service covering ads and creative services, plant-based dog food brand Omni engaged PBN for whitelisting, account management, and paid search ads. With investors specifically pointing to the need for innovative creatives, partnering with PBN offered the expertise and services they required.
PBN launched campaigns with fresh engaging creative and copy on all platforms and built campaigns targeting new audiences. Beginning with traffic tests for spend efficiency, PBN was then able to optimise ads with data driven decisions. After 3 months managing whitelisted, brand account, and paid search ads, PBN delivered clear improvements in performance and ad spend efficiency.
Over a span of three months, PBN actively carried out business as usual campaigns alongside audience and creative tests as requested by the client. These tests involved the creation of more than 70 multimedia assets. Across both accounts, a range of static images, gifs, and videos were used to provide learnings and prevent ad fatigue.
In terms of results, PBN significantly improved the performance of the client's Meta Ads and paid search accounts. On the Omni account, we achieved a 50% reduction in Cost per Acquisition (CPA) from a 54% decrease in ad spending. Importantly, this efficiency didn't compromise revenue. In fact, we observed a substantial revenue increase of 45%. The financial savings on the client's accounts were channelled back into whitelisted ads, which delivered even more efficient results. Generating a 20% lower CPA than Omni’s account, these ads also became a top 4 traffic driver.
The synergy effects of combined ad management is clear. Both Meta accounts recorded an impressive 596% revenue boost. In addition to this, there was a 35% growth in paid search sessions. The quality of this traffic was verified by a corresponding 28% increase in revenue. Furthermore, extra activity at the top of the sales funnel raised brand search impressions by 10%.
PBN’s strategies have not only enhanced the client's ad efficiency but have also considerably boosted revenue, streamlined their internal processes, and fulfilled investors’ requests for more innovative marketing. Combined this demonstrates the effectiveness of our comprehensive ad management approach.
PBN launched campaigns with fresh engaging creative and copy on all platforms and built campaigns targeting new audiences. Beginning with traffic tests for spend efficiency, PBN was then able to optimise ads with data driven decisions. After 3 months managing whitelisted, brand account, and paid search ads, PBN delivered clear improvements in performance and ad spend efficiency.
Over a span of three months, PBN actively carried out business as usual campaigns alongside audience and creative tests as requested by the client. These tests involved the creation of more than 70 multimedia assets. Across both accounts, a range of static images, gifs, and videos were used to provide learnings and prevent ad fatigue.
In terms of results, PBN significantly improved the performance of the client's Meta Ads and paid search accounts. On the Omni account, we achieved a 50% reduction in Cost per Acquisition (CPA) from a 54% decrease in ad spending. Importantly, this efficiency didn't compromise revenue. In fact, we observed a substantial revenue increase of 45%. The financial savings on the client's accounts were channelled back into whitelisted ads, which delivered even more efficient results. Generating a 20% lower CPA than Omni’s account, these ads also became a top 4 traffic driver.
The synergy effects of combined ad management is clear. Both Meta accounts recorded an impressive 596% revenue boost. In addition to this, there was a 35% growth in paid search sessions. The quality of this traffic was verified by a corresponding 28% increase in revenue. Furthermore, extra activity at the top of the sales funnel raised brand search impressions by 10%.
PBN’s strategies have not only enhanced the client's ad efficiency but have also considerably boosted revenue, streamlined their internal processes, and fulfilled investors’ requests for more innovative marketing. Combined this demonstrates the effectiveness of our comprehensive ad management approach.
PBN launched campaigns with fresh engaging creative and copy on all platforms and built campaigns targeting new audiences. Beginning with traffic tests for spend efficiency, PBN was then able to optimise ads with data driven decisions. After 3 months managing whitelisted, brand account, and paid search ads, PBN delivered clear improvements in performance and ad spend efficiency.
Over a span of three months, PBN actively carried out business as usual campaigns alongside audience and creative tests as requested by the client. These tests involved the creation of more than 70 multimedia assets. Across both accounts, a range of static images, gifs, and videos were used to provide learnings and prevent ad fatigue.
In terms of results, PBN significantly improved the performance of the client's Meta Ads and paid search accounts. On the Omni account, we achieved a 50% reduction in Cost per Acquisition (CPA) from a 54% decrease in ad spending. Importantly, this efficiency didn't compromise revenue. In fact, we observed a substantial revenue increase of 45%. The financial savings on the client's accounts were channelled back into whitelisted ads, which delivered even more efficient results. Generating a 20% lower CPA than Omni’s account, these ads also became a top 4 traffic driver.
The synergy effects of combined ad management is clear. Both Meta accounts recorded an impressive 596% revenue boost. In addition to this, there was a 35% growth in paid search sessions. The quality of this traffic was verified by a corresponding 28% increase in revenue. Furthermore, extra activity at the top of the sales funnel raised brand search impressions by 10%.
PBN’s strategies have not only enhanced the client's ad efficiency but have also considerably boosted revenue, streamlined their internal processes, and fulfilled investors’ requests for more innovative marketing. Combined this demonstrates the effectiveness of our comprehensive ad management approach.
PBN launched campaigns with fresh engaging creative and copy on all platforms and built campaigns targeting new audiences. Beginning with traffic tests for spend efficiency, PBN was then able to optimise ads with data driven decisions. After 3 months managing whitelisted, brand account, and paid search ads, PBN delivered clear improvements in performance and ad spend efficiency.
Over a span of three months, PBN actively carried out business as usual campaigns alongside audience and creative tests as requested by the client. These tests involved the creation of more than 70 multimedia assets. Across both accounts, a range of static images, gifs, and videos were used to provide learnings and prevent ad fatigue.
In terms of results, PBN significantly improved the performance of the client's Meta Ads and paid search accounts. On the Omni account, we achieved a 50% reduction in Cost per Acquisition (CPA) from a 54% decrease in ad spending. Importantly, this efficiency didn't compromise revenue. In fact, we observed a substantial revenue increase of 45%. The financial savings on the client's accounts were channelled back into whitelisted ads, which delivered even more efficient results. Generating a 20% lower CPA than Omni’s account, these ads also became a top 4 traffic driver.
The synergy effects of combined ad management is clear. Both Meta accounts recorded an impressive 596% revenue boost. In addition to this, there was a 35% growth in paid search sessions. The quality of this traffic was verified by a corresponding 28% increase in revenue. Furthermore, extra activity at the top of the sales funnel raised brand search impressions by 10%.
PBN’s strategies have not only enhanced the client's ad efficiency but have also considerably boosted revenue, streamlined their internal processes, and fulfilled investors’ requests for more innovative marketing. Combined this demonstrates the effectiveness of our comprehensive ad management approach.