End the Slaughter Age approached us to support their mission of achieving 1,000,000 petition signatures. The initiative needed to reach people across every EU country in their native language, but with 6 months remaining the petition was yet to hit 20,000 signatures. Run by volunteers and funded by donations, low conversion costs were fundamental. With their previous campaigns suffering from high costs and slow conversions, Performance Marketing was a clear solution. While only a fraction of Plant Based News’ followers are EU-based, paid ads allow us to engage with these audiences with strong results.
End the Slaughter Age approached us to support their mission of achieving 1,000,000 petition signatures. The initiative needed to reach people across every EU country in their native language, but with 6 months remaining the petition was yet to hit 20,000 signatures. Run by volunteers and funded by donations, low conversion costs were fundamental. With their previous campaigns suffering from high costs and slow conversions, Performance Marketing was a clear solution. While only a fraction of Plant Based News’ followers are EU-based, paid ads allow us to engage with these audiences with strong results.
Plant Based News built campaigns for all 27 EU countries from scratch at short notice. This included technical set up and creating assets in 21 languages. After test campaigns across all 27 countries, we scaled campaigns in the 5 best performing markets (including France and Germany) to rapidly deliver over 100,000 signatures at low cost. We delivered this first milestone with a cost per signature of less than £0.50 and >10% CTRs across campaigns even at Top of Funnel.
To further support their campaign, Plant Based News delivered an advertorial article. Not just an immediate tool for raising awareness, Plant Based News articles offer a long shelf life and a range of benefits. Our clients, including this initiative, are able to improve SEO, communicate their mission more effectively, and improve paid social efficiency with our articles.
Plant Based News built campaigns for all 27 EU countries from scratch at short notice. This included technical set up and creating assets in 21 languages. After test campaigns across all 27 countries, we scaled campaigns in the 5 best performing markets (including France and Germany) to rapidly deliver over 100,000 signatures at low cost. We delivered this first milestone with a cost per signature of less than £0.50 and >10% CTRs across campaigns even at Top of Funnel.
To further support their campaign, Plant Based News delivered an advertorial article. Not just an immediate tool for raising awareness, Plant Based News articles offer a long shelf life and a range of benefits. Our clients, including this initiative, are able to improve SEO, communicate their mission more effectively, and improve paid social efficiency with our articles.
Plant Based News built campaigns for all 27 EU countries from scratch at short notice. This included technical set up and creating assets in 21 languages. After test campaigns across all 27 countries, we scaled campaigns in the 5 best performing markets (including France and Germany) to rapidly deliver over 100,000 signatures at low cost. We delivered this first milestone with a cost per signature of less than £0.50 and >10% CTRs across campaigns even at Top of Funnel.
To further support their campaign, Plant Based News delivered an advertorial article. Not just an immediate tool for raising awareness, Plant Based News articles offer a long shelf life and a range of benefits. Our clients, including this initiative, are able to improve SEO, communicate their mission more effectively, and improve paid social efficiency with our articles.
Plant Based News built campaigns for all 27 EU countries from scratch at short notice. This included technical set up and creating assets in 21 languages. After test campaigns across all 27 countries, we scaled campaigns in the 5 best performing markets (including France and Germany) to rapidly deliver over 100,000 signatures at low cost. We delivered this first milestone with a cost per signature of less than £0.50 and >10% CTRs across campaigns even at Top of Funnel.
To further support their campaign, Plant Based News delivered an advertorial article. Not just an immediate tool for raising awareness, Plant Based News articles offer a long shelf life and a range of benefits. Our clients, including this initiative, are able to improve SEO, communicate their mission more effectively, and improve paid social efficiency with our articles.