Innovative D2C pasta brand ZENB needed to improve their ad engagement outside of gluten-free audiences. Searching for supplementary activations to boost customer acquisition, they partnered with PBN on multiple paid social campaigns.
Innovative D2C pasta brand ZENB needed to improve their ad engagement outside of gluten-free audiences. Searching for supplementary activations to boost customer acquisition, they partnered with PBN on multiple paid social campaigns.
PBN launched campaigns with fresh engaging creative and copy and built campaigns targeting audiences ZENB had struggled to engage with. After testing assets and landing pages across a 3 stage campaign, PBN was able to optimise ads and deliver results far better than their existing agency. Across the initial 2 month campaign, PBN delivered a consistent CPA of £18 from bottom to top of funnel. As a consumable brand new to the UK, ZENB’s benchmark ROAS was low, given their high repurchase rate and they soon planned to launch in UK supermarkets. Upon a second paid social campaign, PBN implemented further optimisations. These led to a further £1.60 (9%) reduction in CPA and an improved 1.01x ROAS on whitelisted campaigns.
Acting as true customer acquisition experts, PBN excluded all past purchasers from campaigns. This ensured maximum efficiency for ad spend by only reaching truly new potential customers.
In addition to delivering efficient returns on ad spend, as a comprehensive digital agency, PBN’s fresh in-house creative statics, videos, and GIFs delivered CTRs beyond ZENB’s existing assets. Generating almost 100 assets across the campaigns, ZENB not only gained a new pool of customers but a bank of top performing assets for their own use.
Shortly before the end of the 2nd activation, PBN implemented a chat marketing service for ZENB. This was launched after observing an increase in conversions with similar clients when using this tool. Certain posts carried the following primary text:
“Drop a 🍝emoji in the comments below to get your exclusive 25% off.”. Examples of this are attached in the gallery at the top of this case study.
PBN launched campaigns with fresh engaging creative and copy and built campaigns targeting audiences ZENB had struggled to engage with. After testing assets and landing pages across a 3 stage campaign, PBN was able to optimise ads and deliver results far better than their existing agency. Across the initial 2 month campaign, PBN delivered a consistent CPA of £18 from bottom to top of funnel. As a consumable brand new to the UK, ZENB’s benchmark ROAS was low, given their high repurchase rate and they soon planned to launch in UK supermarkets. Upon a second paid social campaign, PBN implemented further optimisations. These led to a further £1.60 (9%) reduction in CPA and an improved 1.01x ROAS on whitelisted campaigns.
Acting as true customer acquisition experts, PBN excluded all past purchasers from campaigns. This ensured maximum efficiency for ad spend by only reaching truly new potential customers.
In addition to delivering efficient returns on ad spend, as a comprehensive digital agency, PBN’s fresh in-house creative statics, videos, and GIFs delivered CTRs beyond ZENB’s existing assets. Generating almost 100 assets across the campaigns, ZENB not only gained a new pool of customers but a bank of top performing assets for their own use.
Shortly before the end of the 2nd activation, PBN implemented a chat marketing service for ZENB. This was launched after observing an increase in conversions with similar clients when using this tool. Certain posts carried the following primary text:
“Drop a 🍝emoji in the comments below to get your exclusive 25% off.”. Examples of this are attached in the gallery at the top of this case study.
PBN launched campaigns with fresh engaging creative and copy and built campaigns targeting audiences ZENB had struggled to engage with. After testing assets and landing pages across a 3 stage campaign, PBN was able to optimise ads and deliver results far better than their existing agency. Across the initial 2 month campaign, PBN delivered a consistent CPA of £18 from bottom to top of funnel. As a consumable brand new to the UK, ZENB’s benchmark ROAS was low, given their high repurchase rate and they soon planned to launch in UK supermarkets. Upon a second paid social campaign, PBN implemented further optimisations. These led to a further £1.60 (9%) reduction in CPA and an improved 1.01x ROAS on whitelisted campaigns.
Acting as true customer acquisition experts, PBN excluded all past purchasers from campaigns. This ensured maximum efficiency for ad spend by only reaching truly new potential customers.
In addition to delivering efficient returns on ad spend, as a comprehensive digital agency, PBN’s fresh in-house creative statics, videos, and GIFs delivered CTRs beyond ZENB’s existing assets. Generating almost 100 assets across the campaigns, ZENB not only gained a new pool of customers but a bank of top performing assets for their own use.
Shortly before the end of the 2nd activation, PBN implemented a chat marketing service for ZENB. This was launched after observing an increase in conversions with similar clients when using this tool. Certain posts carried the following primary text:
“Drop a 🍝emoji in the comments below to get your exclusive 25% off.”. Examples of this are attached in the gallery at the top of this case study.
PBN launched campaigns with fresh engaging creative and copy and built campaigns targeting audiences ZENB had struggled to engage with. After testing assets and landing pages across a 3 stage campaign, PBN was able to optimise ads and deliver results far better than their existing agency. Across the initial 2 month campaign, PBN delivered a consistent CPA of £18 from bottom to top of funnel. As a consumable brand new to the UK, ZENB’s benchmark ROAS was low, given their high repurchase rate and they soon planned to launch in UK supermarkets. Upon a second paid social campaign, PBN implemented further optimisations. These led to a further £1.60 (9%) reduction in CPA and an improved 1.01x ROAS on whitelisted campaigns.
Acting as true customer acquisition experts, PBN excluded all past purchasers from campaigns. This ensured maximum efficiency for ad spend by only reaching truly new potential customers.
In addition to delivering efficient returns on ad spend, as a comprehensive digital agency, PBN’s fresh in-house creative statics, videos, and GIFs delivered CTRs beyond ZENB’s existing assets. Generating almost 100 assets across the campaigns, ZENB not only gained a new pool of customers but a bank of top performing assets for their own use.
Shortly before the end of the 2nd activation, PBN implemented a chat marketing service for ZENB. This was launched after observing an increase in conversions with similar clients when using this tool. Certain posts carried the following primary text:
“Drop a 🍝emoji in the comments below to get your exclusive 25% off.”. Examples of this are attached in the gallery at the top of this case study.