World Plant Milk Day is an international day that celebrates plant-based alternatives to dairy milk. Plant-based milk brand Califia Farms sponsored our 2020 campaign. Originally founded by PBN’s Robbie Lockie, the campaign has gone from strength to strength since its inception in 2017. The goal for the 2020 campaign, which was in partnership with non-profit US charity Switch4Good was to increase awareness of both the benefits of plant-based milk as well as brand exposure for Califia Farms’ new product line.
World Plant Milk Day is an international day that celebrates plant-based alternatives to dairy milk. Plant-based milk brand Califia Farms sponsored our 2020 campaign. Originally founded by PBN’s Robbie Lockie, the campaign has gone from strength to strength since its inception in 2017. The goal for the 2020 campaign, which was in partnership with non-profit US charity Switch4Good was to increase awareness of both the benefits of plant-based milk as well as brand exposure for Califia Farms’ new product line.
The 4 week campaign had a combined promotion of social content across native and purchased media, thanks to our fantastic public relations team. We came up with a wide selection of assets, a few of which can be viewed here.
The campaign was our biggest yet, reaching 313 million people with the help of our designated PR company. You can see the full report here.
The 4 week campaign had a combined promotion of social content across native and purchased media, thanks to our fantastic public relations team. We came up with a wide selection of assets, a few of which can be viewed here.
The campaign was our biggest yet, reaching 313 million people with the help of our designated PR company. You can see the full report here.
The 4 week campaign had a combined promotion of social content across native and purchased media, thanks to our fantastic public relations team. We came up with a wide selection of assets, a few of which can be viewed here.
The campaign was our biggest yet, reaching 313 million people with the help of our designated PR company. You can see the full report here.
The 4 week campaign had a combined promotion of social content across native and purchased media, thanks to our fantastic public relations team. We came up with a wide selection of assets, a few of which can be viewed here.