What was the Brief?

When Eat Planted approached Plant Based News, they wanted to achieve something that all businesses search for - what makes them different. The diverse Editorial team at Plant Based News established a unique angle on the already successful and growing business. By constructing a long advertorial in line with both parties’ strict editorial criteria, we have delivered an outstanding piece that has caught the eye of many readers and other potential businesses who approached us for this service.

RESULTS
The pre-roll ad received a staggering 1,506,762 views and has been shared widely.

What was the Brief?

When Eat Planted approached Plant Based News, they wanted to achieve something that all businesses search for - what makes them different. The diverse Editorial team at Plant Based News established a unique angle on the already successful and growing business. By constructing a long advertorial in line with both parties’ strict editorial criteria, we have delivered an outstanding piece that has caught the eye of many readers and other potential businesses who approached us for this service.

Return of Investment

Our Production

Our assigned editor took a long dive into what defines Eat Planted as the company of the future. Focusing on the origin of the company, the market needs and the different approach, while further talking about the food and the process that the company follows - this piece gives the readers a different look at the business. More importantly, it creates a transparent look at what other media outlets have not covered and the stats below prove the growing interest and the performance of this advertorial.

The Performance

  • Impressions Impressions: 255k
  • Like Likes: 18.2k
  • Save Saves: 826
  • Comments Comments: 15
  • Waves Impressions: 29k
  • Click Link clicks: 85
  • Waves People reached: 128.1k
  • Podkova Engagement (Reactions, comments & shares): 3.3k
  • Click Link clicks: 3.9k
  • Impressions Impressions: 213.6k
  • Eye Page Views: 17.8k
  • Click Visitors: 16k
  • Clock Average read time: 1:01s
  • Impressions Impressions: 51.3k
  • Click Link clicks:: 233
Meta
Google
User
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Email-open
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Youtube
Waves
Twitter
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Apple
Circles
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Eye
Facebook
Ground
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Like
Impressions
Instagram
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Plenka
Podkova

The Performance

  • Impressions Impressions: 255k
  • Like Likes: 18.2k
  • Save Saves: 826
  • Comments Comments: 15
  • Waves Impressions: 29k
  • Click Link clicks: 85
  • Waves People reached: 128.1k
  • Podkova Engagement (Reactions, comments & shares): 3.3k
  • Click Link clicks: 3.9k
  • Impressions Impressions: 213.6k
  • Eye Page Views: 17.8k
  • Click Visitors: 16k
  • Clock Average read time: 1:01s
  • Impressions Impressions: 51.3k
  • Click Link clicks:: 233
Meta
Google
User
Coin
Fire
Email-open
Play
Youtube
Waves
Twitter
Save
Apple
Circles
Clock
Cloud
Comments
Eye
Facebook
Ground
Eyes
Like
Impressions
Instagram
Signal
Click
Song
Music
Percent
Plenka
Podkova

The Performance

  • Impressions Impressions: 255k
  • Like Likes: 18.2k
  • Save Saves: 826
  • Comments Comments: 15
  • Waves Impressions: 29k
  • Click Link clicks: 85
  • Waves People reached: 128.1k
  • Podkova Engagement (Reactions, comments & shares): 3.3k
  • Click Link clicks: 3.9k
  • Impressions Impressions: 213.6k
  • Eye Page Views: 17.8k
  • Click Visitors: 16k
  • Clock Average read time: 1:01s
  • Impressions Impressions: 51.3k
  • Click Link clicks:: 233
Meta
Google
User
Coin
Fire
Email-open
Play
Youtube
Waves
Twitter
Save
Apple
Circles
Clock
Cloud
Comments
Eye
Facebook
Ground
Eyes
Like
Impressions
Instagram
Signal
Click
Song
Music
Percent
Plenka
Podkova

Our assigned editor took a long dive into what defines Eat Planted as the company of the future. Focusing on the origin of the company, the market needs and the different approach, while further talking about the food and the process that the company follows - this piece gives the readers a different look at the business. More importantly, it creates a transparent look at what other media outlets have not covered and the stats below prove the growing interest and the performance of this advertorial.

CASE STUDIES

What our clients say

Matt Done
,
UK General Manager
Planted

(5 of 5) Perfect!

“When the decision was made to enter the UK market we were looking for a trusted media partner to help us drive mass awareness immediately and most importantly in an authentic and genuine way. This is why we were so pleased Plant Based News were open to a partnership. With their passion, expertise and drive to shift consumer behaviour, we are confident that we will be a collective force for good for many years to come.”

Matt Done
Matt Done

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case studies

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