Like many organizations, US supplement brand Complement wanted to grow their email list. Doing this in a targeted fashion is one of the best ways to then drive sales via email marketing.
PBN are well experienced in running giveaways (see previous giveaways here and here) and so partnering on a sweepstakes was a no brainer. We offered a lucky winner ‘The Ultimate Kitchen Upgrade’, with the prizes totaling $5,400. The grand prize included a Vitamix blender, Caraway home cookware set, Misen knife set, TofuBud tofu press, Milky Plant nut milk maker, instant pot, and vegan pantry staples; while two more lucky runners up could win a range of cookbooks, meal planners, cooking classes, and Complement’s personalized nutrition subscription.
As Complement’s dedicated advertising agency, PBN had been delivering regular 4x ROAS on Meta Ads alongside other impressive KPIs over the previous 6 months. So when Complement wanted an additional activation, they knew PBN was the one to turn to. We also involved plant-based influencers PlantYou and No Meat Athlete, which boosted PBN’s existing following of 3.1 million to over 7 million additional organic followers.
Like many organizations, US supplement brand Complement wanted to grow their email list. Doing this in a targeted fashion is one of the best ways to then drive sales via email marketing.
PBN are well experienced in running giveaways (see previous giveaways here and here) and so partnering on a sweepstakes was a no brainer. We offered a lucky winner ‘The Ultimate Kitchen Upgrade’, with the prizes totaling $5,400. The grand prize included a Vitamix blender, Caraway home cookware set, Misen knife set, TofuBud tofu press, Milky Plant nut milk maker, instant pot, and vegan pantry staples; while two more lucky runners up could win a range of cookbooks, meal planners, cooking classes, and Complement’s personalized nutrition subscription.
As Complement’s dedicated advertising agency, PBN had been delivering regular 4x ROAS on Meta Ads alongside other impressive KPIs over the previous 6 months. So when Complement wanted an additional activation, they knew PBN was the one to turn to. We also involved plant-based influencers PlantYou and No Meat Athlete, which boosted PBN’s existing following of 3.1 million to over 7 million additional organic followers.
Veterans in running the biggest giveaways, PBN had a clear strategy for the sweepstake. By exploiting both organic and paid social activations across the campaign, PBN delivered sign ups at an impressive rate.
On top of leveraging our ad ops expertise, PBN delivered a range of organic promotions. Alongside an advertorial supporting the sweepstake, PBN generated sign ups through a dedicated email blast, instagram stories, tweets, and more.
In total, the sweepstakes generated 20,000+ new emails. Complement subsequently told PBN that each email sign-up was worth $5.60. Given that the cost per sign up from paid social was $0.65, this was a clear sign of the success of the campaign. Furthermore, Complement’s Amazon sales went up significantly during the sweepstakes period. It is believed that this was a result of the sweepstakes-related activities.
Complement continued advertising with PBN via whitelisted ads as well as regular advertorial articles and are strategising the next giveaway activation based on the success of this one.
Veterans in running the biggest giveaways, PBN had a clear strategy for the sweepstake. By exploiting both organic and paid social activations across the campaign, PBN delivered sign ups at an impressive rate.
On top of leveraging our ad ops expertise, PBN delivered a range of organic promotions. Alongside an advertorial supporting the sweepstake, PBN generated sign ups through a dedicated email blast, instagram stories, tweets, and more.
In total, the sweepstakes generated 20,000+ new emails. Complement subsequently told PBN that each email sign-up was worth $5.60. Given that the cost per sign up from paid social was $0.65, this was a clear sign of the success of the campaign. Furthermore, Complement’s Amazon sales went up significantly during the sweepstakes period. It is believed that this was a result of the sweepstakes-related activities.
Complement continued advertising with PBN via whitelisted ads as well as regular advertorial articles and are strategising the next giveaway activation based on the success of this one.
Veterans in running the biggest giveaways, PBN had a clear strategy for the sweepstake. By exploiting both organic and paid social activations across the campaign, PBN delivered sign ups at an impressive rate.
On top of leveraging our ad ops expertise, PBN delivered a range of organic promotions. Alongside an advertorial supporting the sweepstake, PBN generated sign ups through a dedicated email blast, instagram stories, tweets, and more.
In total, the sweepstakes generated 20,000+ new emails. Complement subsequently told PBN that each email sign-up was worth $5.60. Given that the cost per sign up from paid social was $0.65, this was a clear sign of the success of the campaign. Furthermore, Complement’s Amazon sales went up significantly during the sweepstakes period. It is believed that this was a result of the sweepstakes-related activities.
Complement continued advertising with PBN via whitelisted ads as well as regular advertorial articles and are strategising the next giveaway activation based on the success of this one.
Veterans in running the biggest giveaways, PBN had a clear strategy for the sweepstake. By exploiting both organic and paid social activations across the campaign, PBN delivered sign ups at an impressive rate.
On top of leveraging our ad ops expertise, PBN delivered a range of organic promotions. Alongside an advertorial supporting the sweepstake, PBN generated sign ups through a dedicated email blast, instagram stories, tweets, and more.
In total, the sweepstakes generated 20,000+ new emails. Complement subsequently told PBN that each email sign-up was worth $5.60. Given that the cost per sign up from paid social was $0.65, this was a clear sign of the success of the campaign. Furthermore, Complement’s Amazon sales went up significantly during the sweepstakes period. It is believed that this was a result of the sweepstakes-related activities.
Complement continued advertising with PBN via whitelisted ads as well as regular advertorial articles and are strategising the next giveaway activation based on the success of this one.