Derek Sarno, head of plant-based innovation at supermarket giant Tesco, approached PBN to produce a Christmas video to promote his extensive range of vegan Christmas Foods for 2021. We tapped into our vegan influencer database to film a fun 1 minute Instagram reel and a 3 minute video. The video concept focused on sharing stories and experiences of a vegan christmas, and what it means. The video features seamless Wicked Kitchen product placement.
Derek Sarno, head of plant-based innovation at supermarket giant Tesco, approached PBN to produce a Christmas video to promote his extensive range of vegan Christmas Foods for 2021. We tapped into our vegan influencer database to film a fun 1 minute Instagram reel and a 3 minute video. The video concept focused on sharing stories and experiences of a vegan christmas, and what it means. The video features seamless Wicked Kitchen product placement.
We hired a studio in London, which featured a kitchen island, and bought a real Christmas tree for the holiday vibes. The influencers and vegan food bloggers were recruited and asked questions on camera which we edited into short, bite size videos. We hired a food stylist, a videographer and a producer. All of which were briefed on the detailed product line before production. The shoot was directed by our co-founder Robbie Lockie.
Total IG Story Reach across 6 stories: 124,767
We hired a studio in London, which featured a kitchen island, and bought a real Christmas tree for the holiday vibes. The influencers and vegan food bloggers were recruited and asked questions on camera which we edited into short, bite size videos. We hired a food stylist, a videographer and a producer. All of which were briefed on the detailed product line before production. The shoot was directed by our co-founder Robbie Lockie.
Total IG Story Reach across 6 stories: 124,767
We hired a studio in London, which featured a kitchen island, and bought a real Christmas tree for the holiday vibes. The influencers and vegan food bloggers were recruited and asked questions on camera which we edited into short, bite size videos. We hired a food stylist, a videographer and a producer. All of which were briefed on the detailed product line before production. The shoot was directed by our co-founder Robbie Lockie.
Total IG Story Reach across 6 stories: 124,767
We hired a studio in London, which featured a kitchen island, and bought a real Christmas tree for the holiday vibes. The influencers and vegan food bloggers were recruited and asked questions on camera which we edited into short, bite size videos. We hired a food stylist, a videographer and a producer. All of which were briefed on the detailed product line before production. The shoot was directed by our co-founder Robbie Lockie.