When the McPlant burger was launched by McDonald’s after three years of co-development with plant-based brand Beyond Meat, the news hit our audience by storm. Our article on plantbasednews.org received hundreds of thousands of impressions, and so we felt it would be a good opportunity to reach out to one of our influencers in London - vegan food and fitness influencer Giuseppe Federici - to visit McDonald's and create a reel of the launch for his brand account and for Plant Based News’ main instagram account.
When the McPlant burger was launched by McDonald’s after three years of co-development with plant-based brand Beyond Meat, the news hit our audience by storm. Our article on plantbasednews.org received hundreds of thousands of impressions, and so we felt it would be a good opportunity to reach out to one of our influencers in London - vegan food and fitness influencer Giuseppe Federici - to visit McDonald's and create a reel of the launch for his brand account and for Plant Based News’ main instagram account.
Giuseppe used an iphone to capture the key moments of his visit for authenticity and user relatability. As well as being commissioned to produce a reel for his platform sepps_eats, the brief also included producing a slightly adapted edit for PBN’s main instagram account. The key to it’s success was a combination of the short clips of the products, an insightful voiceover, and descriptive captions overlaying the video so all the details can be understood without sound.
Giuseppe used an iphone to capture the key moments of his visit for authenticity and user relatability. As well as being commissioned to produce a reel for his platform sepps_eats, the brief also included producing a slightly adapted edit for PBN’s main instagram account. The key to it’s success was a combination of the short clips of the products, an insightful voiceover, and descriptive captions overlaying the video so all the details can be understood without sound.
Giuseppe used an iphone to capture the key moments of his visit for authenticity and user relatability. As well as being commissioned to produce a reel for his platform sepps_eats, the brief also included producing a slightly adapted edit for PBN’s main instagram account. The key to it’s success was a combination of the short clips of the products, an insightful voiceover, and descriptive captions overlaying the video so all the details can be understood without sound.
Giuseppe used an iphone to capture the key moments of his visit for authenticity and user relatability. As well as being commissioned to produce a reel for his platform sepps_eats, the brief also included producing a slightly adapted edit for PBN’s main instagram account. The key to it’s success was a combination of the short clips of the products, an insightful voiceover, and descriptive captions overlaying the video so all the details can be understood without sound.